A new director has just been appointed head of the Westfield Parly 2 shopping center at Chesnay-Rocquencourt (Yvelines).
A new director has just been appointed head of the Westfield Parly 2 Shopping Center, at Chesnay-Rocquencourt (Yvelines).
Amicie of the Reaction, 30 years old, takes over from Jonathan Toulemonde, called not far away, at the Vélizy-Villacoublay shopping center.
A graduate of Paris-Dauphine University, Amicie du Réau joined the group in 2015. She previously worked in Paris and Stockholm, before being appointed, in September 2017, director of the Ulis 2 center in Essonne.
At the very beginning of my professional life, I worked in banking. And I really wanted to be closer to people, to do more concrete things while keeping a financial logic. This is how I became interested in shopping centers. "
A younger clientele
Amicie du Réau will have for first mission to continue the transition of Parly 2 under the brand Westfield. It will go through exceptional events, as was the case with Aya Nakamura's concert on September 18th. Event which, for her, illustrates a desire to "To find a younger clientele, showing him that the center is also a leisure destination, but still retaining the symbol of chic French. "
The director also relies on certain brands as locomotive. The recent arrival of Abercrombie & Fitch is the illustration.
This is their second shop opened in France and the first in a shopping center. "
After years of work, Westfield Parly 2 will also have to pamper its customers.
We will focus on comfort and services. By 2020, some things will be strengthened or put in place. "
Enhanced or new services
Starting with improving parking. There is a very recent car park, on the other side of the departmental 186. But it does not meet a great success.
We will perfect our valet service, make it more visible, more powerful and more affordable. And this parking could be used for that. "
Amicie du Réau is also planning to install more shelters for bicycles, with an inflation station, or to set up a cloakroom system.
Not to mention a whole series of new events. Who will not walk on the traditions of the center, with perhaps one of the most awaited: the crib of Christmas.
Can not install it. Everyone would blame us. I am a new director. But I know how important it is for families to come. "