Who will decrypt the Rolls-Royce code – Luxury Daily

A secret envelope, sheltered at the seat of the British manufacturer, on the Goodwood site. Inside, a series of messages of which only Torsten Müller-Ötvös, CEO of the brand, and Katrin Lehmann, at the origin of the concept, are aware … The pitch around the new Rolls-Royce Wraith Kryptos model definitely looks like an action movie.

The Kryptos code

It must be said that the project is unusual. For this new series – produced in 50 copies in an anthracite color Delphic Gray – Rolls-Royce imagined vehicles riddled with numbers and symbols. Scattered on the bodywork and in the living room – seats with LED-backlit ceilings – the precious clues even nestle on the famous Spirit of Extasy emblem adorning the hood.

"Kryptos"? A word from ancient Greek and a reference to something "invisible, hidden, coded, even mystical" according to Katrin Lehmann, passionate about cryptography, who also insists on the universal and timeless side of the process.

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From the exception to the community: customers who think they have decrypted the code are invited to share their observations on Whispers, the social network-like application set up by Rolls-Royce and presented as the most exclusive Member’s Club in the world …

Front page credit: © Rolls-Royce



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