CO 2 | Driven by its plug-in hybrid models, Volvo Car France wants to resume growth in 2021. Digital objectives adapted to the current context, this year will also be synonymous with an even stronger commitment to 100% electric for the Swedish manufacturer.
Yves Pasquier-Desvignes, president of Volvo Car France, said to himself “ proud of the results obtained in 2020 ”, Volvo having registered 16,412 vehicles during the year, recording a decrease of 24%. The president wished to underline the very good performance of the mark in the universe of the electrified models which represented 43.6% of the starts (+ 88.3%). The palm of the PHEV mix goes to the XC90 with 80%. Volvo occupies the number 2 position in premium plug-in hybrid sales in Europe behind Mercedes-Benz, with a market share of 25% and occupies the same place behind Mercedes in France.
Happy new year 2020
Volvo has been able to stay the course in the Covid storm. In 2020, the Swedish dealership sold 661,713 cars, recording a decline of 6%, while the global market shrank by 14%. The brand has even seen its deliveries increase in the USA and China. The crisis was most felt in Europe, with a 15% drop in sales. Total registrations fell by 28%, but the brand still posted a 10% increase in European market share.
The best-selling Volvo model in 2020 remains the XC60, which has sold 191,696 units. But this should be the last year that this model is Volvo’s best-selling model. Unsurprisingly, the title should return this year to the XC40, which recorded 185,406 sales last year, an increase of 33%. The XC40 is already the brand’s best-seller in France. With a total of 16,412 vehicles registered in France, a drop of 24% over the year, the brand is holding up better than the market, with 44% of sales relating to the PHEV engine. 100% of the models in the range now have a plug-in hybrid version. “While the French market fell by 25.5%, Volvo recorded its best market share since 1986, at 0.99% », Observes Yves Pasquier-Desvignes.
Electricity is ramping up
Confident, Volvo Car France has set itself the objective of returning to its pre-crisis sales level this year. Plug-in hybrids should represent more than half of registrations. For the coming year, Yves Pasquier-Desvignes has set the objectives: to achieve 20,000 deliveries in 2021, of which 55% in PHEV plug-in hybrid and 4% in BEV electric vehicle, i.e. an increase of 21% compared to 2020 He also estimates that the French market should be around 1.9 million units, showing growth of 15%. The XC40 model should remain the locomotive of the brand with 53% of sales, ahead of the XC60 (29%) and XC90 (9%). All the models offered will have one or even two PHEV versions and 2021 also marks the real arrival of the brand on the 100% electric market with the XC40 Recharge P8 AWD which has already recorded more than 10,000 orders in Europe. This model should represent around 1,000 units, or 4% of sales, in France. An electric story that will continue to be written for Volvo on March 2, 2021 with the revelation of a new battery-powered product.
Digitization as a spearhead
The last part of the actions to be carried out in 2021 will be digital. Last year, the volvocars.com/fr website recorded traffic up 8.5%, with a 23% jump in digital leads. If the brand’s new website, but also the containment, have improved the platform’s traffic, the Swedish brand will also offer, via its Volvo on Call app and via its website, making appointments. online. Another service will also emerge in the network by offering the customer a valet parking. ” This service is considered a real plus by premium customers, explains Yves Pasquier-Desvignes, and it will be offered in 80% of our network during the first half of 2021. “
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