Volvo presents the "SafeTshirt" – Strategies

On the occasion of the start of the school year, Volvo Car France, which finds that two out of three children are poorly secured in the car, is launching an awareness campaign on this subject. The car manufacturer creates the "SafeTshirt" to encourage blond heads, in a fun way, to fasten the seat belt. For this, each t-shirt has an incomplete illustration that should be filled with the belt. Discover the campaign

Let's block ads! (Why?)

Categories Cars

Leave a Comment