Volvo focuses on a small premium electric SUV to expand its offer – Frandroid

While the Beijing Motor Show was an opportunity for Volvo to present its new architecture for electric vehicles, the boss of the Swedish brand confirmed to Auto Express that this said platform will be used to market a trendy SUV that is certainly smaller, but also and above all premium.

- Volvo focuses on a small premium electric SUV to expand its offer - Frandroid

The Volvo XC40 Recharge as an illustration

If Volvo has managed to successfully prove itself in the plug-in hybrid niche, the Swedish manufacturer is now seeking to gradually enter the chessboard of 100% electric vehicles. Full of ambitions, the subsidiary of the giant Geely intends to launch one trendy model per year. Its first offensive materialized by the Volvo XC40 Recharge SUV inducted in October 2019.

One electric vehicle per year

In the future, another smaller SUV should also be added to the Nordic company's catalog. This is in any case what can be deduced from the statements of Hakan Samuelsson, boss of the brand, in the columns of the British media Auto Express. To contextualize, know that Volvo has presented a whole new architecture dedicated to electric cars: the “Sustainable Experience Architecture” (SEA).

1602081209 231 Volvo focuses on a small premium electric SUV to expand - Volvo focuses on a small premium electric SUV to expand its offer - Frandroid

He was quite clear and explicit about the manufacturer's future goals: "We will use the SEA platform for smaller vehicles", He announced,"so that we can have a cost structure for a smaller car that would be very competitive". And to continue: "It is difficult to push the CMA platform (that of the XC40, editor's note) further, which is a platform common to electric and thermal vehicles.".

The premium at the rendezvous

Hakan Samuelsson continues: "So if you want a smaller car than the XC40, then the SEA architecture can do it. We will use it for that". The recently registered XC10 and XC20 brand names confirm Volvo’s ambitions. "Let's wait and see what it will be called. But it will be a car that will absolutely meet consumer expectations."Tempers Mr. Samuelsson, who evokes the premium aspect of the future four-wheeler.

The XC20, which should be called XC20 Recharge under the new Volvo name specific to its trendy vehicles, is at the heart of the brand's strategy, confirmed Samulesson. If no timetable has been communicated, the vehicle will try to meet the ambitious announced targets: that the electrics correspond to 50% of Volvo's sales volumes by 2025.

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