The British operator EE today launched a new Full Works formula for iPhone which has a particularity: among the included bonuses, we find Apple Music, Apple Arcade and Apple TV +. The three Apple services can be selected from the list of Smart Benefits, which also includes a roaming bonus and access to a sports TV channel.
For an iPhone 11, you get away with a bill of 30 pounds to pay all at once, then 69 pounds per month for two years. We will also benefit from unlimited data in 4G (and 5G but the iPhone is not compatible) and the possibility of switching to a new smartphone, against fees if the chosen device is more expensive.
Compared to the unlimited 60-pound formula without Smart Benefits, we therefore get by with a saving of 11 pounds for three services which are normally billed at 20 pounds in all. Not so bad !
EE is, to our knowledge, the first operator to integrate these three large Apple services into a single bundle. This kind of bundle of services is likely to multiply in the near future, including on the side of Apple: the manufacturer would indeed have in mind to launch several packages grouping its different platforms (read: Apple One: bundles for services of 'Apple, including iCloud).