Apple will increase the price of its premium smartphones further this year, analysts say. The firm would thus offset rising production costs, particularly due to the arrival of 5G.
If the initial rumors assumed that Apple would not increase the prices of its iPhones this year, now some analysts are saying the opposite. In the latest TendForce analyst report, one would expect to see an increase of $ 50 to $ 100 on the iPhone 12 Pro (and iPhone 12 Pro Max) compared to iPhone 11 Pro. This would only be at the top of the line, and the price of the "plain" iPhone 12 should more or less line up with that of the iPhone 11.
Still according to TrendForce analysts, Apple would not have managed to sufficiently reduce the production costs of its future flagship. To compensate for the arrival of 5G, the firm would have taken drastic measures, by removing the headphones and the charger unit from the box, but also by opting for less efficient and less expensive batteries. Here is the price list assumed by TrendForce:
- iPhone 12 (5.4-inch screen): $ 699/759
- iPhone 12 Max (6.1-inch screen): $ 799/849
- iPhone 12 Pro (6.1-inch screen): $ 1,049 / 1,099
- iPhone 12 Pro Max (6.7-inch screen): $ 1,149 / $ 1,199
If we had to convert these rates in France – following Apple's usual rates – we would therefore end up with an iPhone 12 at 809 euros, just like the iPhone 11 today. However, that would mean that the iPhone 12 Max, which would have a screen size similar to the current iPhone 11, would sell for around 900 euros. As for premium models, the iPhone 12 Pro could thus exceed the 1,200 euros mark (currently 1,159 euros for the iPhone 11 Pro) while the iPhone 12 Pro Max would exceed 1,300 euros (1,259 euros for the 'iPhone 11 Pro Max). Of course, these analysts are the only ones who are banking on a price hike so far. All other rumors assume that the iPhone 12s will sell for the same prices as their predecessors. It remains to wait for their presentation to be sure.
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