(TESLA) The personal fortune of the chief executive of Tesla grew by 87.8 billion in 2020, thanks to the 500% increase in the company's stock price since the start of the year.
(Article updated on September 1, 2020 at 4:42 p.m.) Carried by the Tesla stock market surge, Elon Musk has become the third richest person in the world. On August 31, he overtook Mark Zuckerberg, with a fortune of 115.4 billion dollars, against 110.8 billion for the founder of Facebook, according to the Bloomberg Billionaires Index. Tesla's price, driven by the good performance of the company as well as the splitting of its stock to make it more attractive to small carriers, has jumped 500% this year. Enough to swell Elon Musk's personal fortune by $ 87.8 billion in 2020 alone. And the South African could not stop there: he has negotiated with his board of directors a remuneration system that could allow it to recover more than $ 50 billion of Tesla shares over the next few years if it succeeds in achieving a multitude of ambitious industrial and financial goals.
It is already sixteen years that Tesla embarked on its quest for a high-end electric car. The automaker was founded in 2003 by Martin Eberhard and Marc Tarpenning, who would soon be joined by its iconic figure and current leader, Elon Musk. The name of the company comes from Nikola Tesla, a genius inventor in electricity and mechanics. The company has forced all the major manufacturers to seriously engage in electricity. After a very difficult period in 2018, marked by production and delivery difficulties, Tesla succeeded in 2019 in increasing the rate of construction and sale of its vehicles. The company must now prove that it can maintain these levels over the long term. News, prices, models, stores in France… here is everything you need to know about Tesla.
Tesla has been present in France since 2010, when its first French store opened in Paris. The manufacturer is based on a model of direct sales to customers on the Internet or in its stores. Since his arrival, Tesla has expanded its presence in France. In addition to Paris, the manufacturer now has stores in Chambourcy, Le Chesnay, Vélizy-Villacoublay, Nantes, Bordeaux, Aix-en-Provence, Nice and Lyon. Potential customers can test drive and order a vehicle there. Sales representatives are also present in Lille, Rennes, Toulouse, and Strasbourg.
Tesla has established an extensive electric charging network in the country. It is made up of both its home charging stations, the Superchargers, and charging sites at partner companies, such as hotels or shopping centers. Their location can be viewed on the Tesla website. The map below lists all Tesla network chargers in France.
Click on "enlarge the map" then zoom in on the territory that interests you to see them displayed.
In France, Tesla's sales are confidential, but still growing strongly. Thus, while the brand had sold 1,252 vehicles in 2018 (according to car registration data), it sold 6,913 in 2019 A good growth due to the arrival on the French market of the Model 3, the cheaper Tesla. It has also become the second best-selling electric car in France, still far behind the Renault Zoe (18,877 registrations in 2019).
Here are the starting prices of the models marketed by Tesla in France. The final bill can vary greatly depending on the choice of options, including batteries and the addition of the "fully autonomous" driving mode (in reality semi-autonomous, optional at 6300 euros). All prices take into account an ecological bonus of 6000 euros.
- Price of the Tesla Model 3: from 42,600 euros (ecological bonus included)
- Price of the Tesla Model S: from 85,000 euros (ecological bonus included)
- Price of the Tesla Model X: from 90,700 euros (ecological bonus included)
- Price of the Tesla Roadster: from 172,000 euros (ecological bonus included).
|Model||Starting price||Autonomy||time 0-100 km / h||Max speed|
|Model 3||€ 42,600||355 – 500 km||3.5 – 5.6 seconds||210 – 250 km / h|
|Model S||€ 85,000||416 -540 km||2.5 – 4.2 seconds||225 – 250 km / h|
|Model X||€ 90,700||417 – 542 km||3.1 – 5.2 seconds||210 – 250 km / h|
|Roadster||172,000 €||1000 km||2.1 seconds||400 km / h|
The most affordable of all Tesla, the Model 3, is a sedan with a range of 350 kilometers, according to Tesla. Available from 42,600 euros (including ecological bonus) in France, it should allow Tesla to impose the electric car on the general public. Its first deliveries of began in February 2019 in Europe.
This car is meeting with great interest: more than 450,000 reservations have been recorded by the company even before the vehicle was released. But it's also a huge challenge, because Tesla's success now rests on its ability to quickly reach huge production capacities, which the world's major manufacturers have taken decades to perfect, in order to fulfill all these orders. Tesla repeatedly missed its weekly and quarterly production targets in 2018, but improved significantly at the end of 2018 and in 2019. In mid-October 2018, the automaker exceeded 100,000 Model 3 ex-works. after the Tesla Model 3 Tracker, a production estimation model developed by Bloomberg. It took Tesla a year and a half to reach this figure, since the start of production of the Model 3. An execution speed well above the production rates of the Model S and Model X, which shows the progress of Tesla in the matter. Then it announced that it had broken its production record, with more than 87,000 vehicles built in the second quarter of 2019 alone, including 77,000 units just for the Model 3. But Tesla is still far from becoming a major industrialist in the automobile. By way of comparison, the world's 20 largest manufacturers produce between 1 and 10 million cars per year each.
- Starting price : 42,600 euros (ecological bonus included)
- Autonomy: Between 355 and 500 kilometers
- Time to go from 0 to 100 km / h: 3.5 to 5.6 seconds
- Maximum speed : 210 to 250 km / h.
The Model S is the first sedan designed by Tesla, whose deliveries began in 2012 in the United States. It is larger and much more expensive than the Model 3, with a first prize of 85,000 euros. The Model S benefits in return for greater power and range (450 kilometers with the first-price battery), and can take advantage of the Supercharger electric charging network for free, while Model 3 owners will have to pay. It also has a better on-board screen, a larger trunk and additional technologies.
- Starting price : 85,000 euros (ecological bonus included)
- Autonomy: Between 416 and 540 kilometers
- Time to go from 0 to 100 km / h : 2.5 to 4.2 seconds
- Maximum speed : 225 to 250 km / h.
Tesla's luxury SUV. The Model X is the most spacious Tesla, with an interior that can accommodate up to seven people. It is known for its Falcon rear doors, which open from the bottom up, rather than sideways like most vehicles, and make parking in tight spaces easier.
- Starting price : 90,700 euros (ecological bonus included)
- Autonomy: Between 417 and 542 kilometers
- Time to go from 0 to 100 km / h : 3.1 to 5.2 seconds
- Maximum speed : 210 to 250 km / h.
Tesla is preparing a crossover (between sedan and SUV), the Model Y. Unveiled in March 2019, it should go into production in the first half of 2020. The vehicle is already available for reservation in France, although it will not be delivered before 2022 in Europe. The Model Y is in an intermediate price range between the Model 3 and the luxurious Model S and X, with a first price at 58,000 euros (ecological bonus included).
- Starting price : 58,000 euros (ecological bonus included)
- Autonomy: Between 368 and 540 kilometers
- Time to go from 0 to 100 km / h : 3.5 to 5.9 seconds
- Maximum speed : 192 to 240 km / h.
The very first Tesla, marketed between 2008 and 2012. It was with this sports car that the company began to demonstrate that electric cars could achieve performance comparable to thermal cars. Its design is the result of a partnership with the British manufacturer Lotus. Tesla has announced the marketing in 2020 of a new Roadster from 172,000 euros. The car would be capable of reaching 100 kilometers per hour in 2.1 seconds and exceeding 400 kilometers per hour at maximum speed, all with the promise of a range of 1000 kilometers.
- Starting price : 172,000 euros
- Autonomy: 1000 kilometers
- Time to go from 0 to 100 km / h: 2.1 seconds
- Maximum speed : 400 km / h.
For drivers who would like to acquire additional options for less money or get their hands on a vehicle quickly, the company offers on its site used Tesla – the Model S and Model X – as well as display models. cheap. However, this should not be seen as a way to get a Tesla at a knockdown price: offers start at almost 90,000 euros, more expensive than the Model S without options.
This is one of the flagship functions of the brand, previously optional and now standard on all its vehicles (except the Model Y not yet released). This is a level 2 semi-autonomous driving mode, which allows the vehicle to drive on its own, to stay in a lane, or to manage jerky traffic in traffic jams on simple journeys such as the highway. . However, the driver must keep his hands on the wheel. . Unlike other manufacturers, Tesla has chosen to offer this feature very quickly, from 2015, in order to improve it in real conditions and to acquire as much data as possible to prepare more sophisticated levels of autonomous driving.
In late 2018, Tesla released an improved version of Autopilot, which it calls "fully autonomous driving". It manages lane changes on the motorway, as well as inserting and exiting these sections, as well as overtaking vehicles. Automatic parking and parking exit features have also been added. However, this set of functions is far from constituting "fully autonomous driving", as Tesla also recognizes on its website: "The current functions require active monitoring by the driver and do not make the vehicle autonomous. L Future use of these unattended features depends on reliability proven by billions of miles of testing to be significantly superior to that of human drivers, as well as regulatory approval, which may take longer to obtain in some countries. . "
To go even further, Tesla boss Elon Musk has promised that by 2020, his vehicles will be fully autonomous, which will allow Tesla to launch its own autonomous VTC service, or even offer Tesla owners to earn money by turning their vehicles into driverless taxis. An announcement greeted with great skepticism by experts in autonomous driving, as this promise seems impossible to keep, both for technological and regulatory reasons. Even in the United States, yet very liberal on the subject.
To better understand how Tesla's driving assistance works and the decisions it makes, a hacker and a member of the Tesla Motor Club reproduced the vision of a Tesla on a trip to Paris. The software classifies its entire environment: other vehicles on the road, but also those on the sidewalk, as well as pedestrians. The program must also identify the road markings in real time, which allows the vehicle to automatically stay in its lane. This type of system is the basis for all driving assistance technologies (ADAS), but also for autonomous driving, although more sophisticated.
However, Tesla's marketing around this feature, even in the name of "autopilot", seems to have hinted to users that their vehicle is already fully autonomous. The manufacturer's cars have been involved in several crashes, some fatal, in which drivers ignored vehicle warnings and did not regain control of driving as instructed by the machine. System failures have also caused fatalities. As when in 2016 an American motorist collided with a vehicle arriving on his right, and the car had not detected. Tesla then accused its supplier of obstacle detection and emergency braking systems, Mobileye, and then separated.
Another important differentiator from its competitors, Tesla designs and produces its own batteries. This is a crucial element of its R&D, because improving battery life, and therefore the distance traveled in one charge, is a major criterion for buyers. This know-how has even enabled the company to diversify: it now sells its batteries, Powerpack and Powerwall separately in order to store the electricity produced by solar panels in private homes and businesses.
Since the acquisition of SolarCity (another company controlled by Elon Musk) in 2016, Telsa has also offered its own solar panels. Or more precisely "solar tiles" resembling traditional roofs, but capable of transforming solar energy into electricity. These production and storage systems are even starting to be used on islands, such as Samoa, which are not connected to the electricity grid and have so far relied on diesel generators for power.
But this solar panel business is currently struggling to take off. In an attempt to revive it, Tesla began testing a new economic model in August 2019. In six US states, the company offers solar panels in the form of monthly subscriptions, ranging between 50 and 250 dollars (225 euros) depending on the size. panels and the desired power. Their installation is free, but not dismantled: the customer will have to pay a fee of $ 1,500 if he no longer wishes to use Tesla's solar panels.
Used to thunderous statements and exaggerations of all kinds, Elon Musk this time seems to have crossed a limit, that of the strict rules governing the communication of listed companies. The US stock market policeman, the SEC, filed a complaint against the CEO of Tesla on September 27, 2018 for fraud and demanded that he be removed from his position as head of Tesla. In August of the same year, Elon Musk announced his intention to take Tesla off the stock market at a price of $ 420 per share. And to affirm that he had secured the funds allowing this operation with investors. He had come to recognize that he didn't really have the funds, before giving up his plan entirely.
Am considering taking Tesla private at $ 420. Funding secured.
– Elon Musk (@elonmusk) Aug 7, 2018
But the SEC has not forgotten. Because the fact of falsely ensuring that they have secured funds can be considered as manipulation of investors, who may have been encouraged to buy shares or not to sell theirs, put in confidence by this declaration. According to SEC complaint, Elon Musk's announcement surprised even in his own teams: twelve minutes after his first tweet on August 7, the director of investor relations contacted Musk's chief of staff for him ask if the ad was real. Between this tweet and the end of September, Tesla stock lost 20% of its value. Elon Musk has finally come to a compromise with the SEC that he and his company will have to pay $ 20 million each. The South African was also forced to let go of his power. CEO of Tesla almost since its inception, he is now only CEO. He was replaced in November 2018 as Chairman of the Board of Directors by Robyn Denholm, already a member of the Tesla board. Until now, she was chief financial and strategic director of the Australian telecom group Telstra, a post she left to devote herself full time to Tesla.