Tesla organized a ceremony at its Chinese factory in Shanghai to deliver fifteen Model 3s to their happy owners. Fifteen carsis not much, but this ceremony marks an important milestone for the all-electric manufacturer. These first cars were produced on Chinese soil, in a factory that did not exist at all a year ago.
The "Gigafactory 3" was created in record time, even for China. Work began 357 days ago, and Tesla’s Chinese partner built the building, filled it with machinery, started production of Model 3, and obtained approval for that period. Now that the ceremony has formalized the launch of sales, Tesla will be able to step up a gear and try to make its mark in China.
Until then, Tesla remains a secondary player in the most populous country in the world. In 2019, the Model 3 was only ninth in the ranking of electric cars sold in China, behind multiple local manufacturers. A score to compare with Europe, where the Model 3 has kept a comfortable lead over all its competitors with more than 70,000 vehicles sold, almost twice as much as the Zoé on second place on the podium.
And let's not even talk about the United States, where Tesla has decimated the competition with more than 130,000 Model 3, far, far ahead of the second best-selling electric car, namely the Model X. In comparison, the 24,500 Model 3 sold in China are pale, but it is precisely to improve these figures that the manufacturer opened its factory in China. Its cars will now be able to fight on equal terms against local models, without import tax.
Remember that Tesla will also build a factory in Europe. It will be in Germany, in the Berlin region, but the pace will be slower than in China. The opening is not scheduled until 2022, if all goes well …