Elon Musk has set a new goal: to make his Tesla more affordable. In a report sent to his investors, the founder of the company underlined the still too dissuasive price of the vehicles of the mark, reports the site SlashGear. However, with the Model 3, Tesla had already revised its copy by offering it for $ 35,000. Not enough for Elon Musk. "We will not be successful in our mission if we do not make cars affordable. What bothers me the most about our current situation is that our cars are not affordable enough. We have to fix this," he said. he said on a conference call with investors and analysts at Tesla.
To meet this challenge, Elon Musk plans to produce a more compact vehicle, based on the Model 3, which would be suitable for the European market. Tesla wishing to scratch market share on the Old Continent. This car would thus compete with other electric models already marketed by Peugeot, Citroën and others. It remains to be seen how Elon Musk plans to go about reducing the cost of his vehicles.
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As Tesla batteries represent one of the biggest expense items for cars, improvements are already being studied. Engineers will have to find a way to reduce their size without impacting their performance and in particular their autonomy. Last May, Elon Musk announced that he had found a way to design batteries with a range of one million miles (or 1.6 million kilometers).
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The marketing of a more compact Tesla in the United States, however, seems unlikely, the market for small vehicles is not promising across the Atlantic. As SlashGear reminds us, Honda has decided not to market its Honda e there, which according to the Japanese manufacturer does not have the scope necessary to meet the expected success in the United States.
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