The price of the Tesla Model S drops from 80,000 to less than $ 70,000. For Elon Musk, it was important to respond to Lucid, who has just presented a new configuration of his Lucid Air offered at less than $ 70,000. Out of the question for the billionaire to be overtaken by the competition.
Last August, the young car manufacturer Lucid unveiled its first electric vehicle: the Lucid Air. Suffice to say that the sedan had caused a sensation, between its elegant and futuristic design, and its promising performance with its 1000 horses, a top speed of 322 km / h and a rather impressive autonomy of 832 kilometers. In short, the manufacturer has the weapons to compete with Tesla and its Model S.
Never mind, the Lucid Air didn't stay in the spotlight for long. In the process, Elon Musk replies and unveils the Tesla Model S Plaid, a power monster with 1110 horsepower and a record range of 840 km. However, we learn this Thursday, October 15, 2020 that the two manufacturers continue to pass the buck.
Lucid shakes up Tesla with less than $ 70,000 model
Indeed, Lucid unveiled a new configuration for his Lucid Air overnight, offered below $ 70,000, more precisely at $ 69,900. This model displays more modest performance, with a power of 480 horsepower and an announced autonomy of 653 km. The vehicle has an ultra-high voltage electrical architecture with a direct current fast charging option. A blow for Tesla, which can hardly compete with its Tesla Model S displayed at around 80,000 dollars.
Out of the question for the billionaire to be overtaken by the competition. The CEO of SpaceX and Tesla rushed to Twitter to formalize his counterattack: the price of the Tesla Model S drops drastically to $ 69,420 ! This sudden price drop was not expected and looks like a decision taken on a whim as the boss of Tesla has the secret.
As a reminder, Tesla also lowered the prices of the Model S in France two days ago, in the hope of boosting sales of the sedan. Thus, the Tesla Model S Grande Autonomie moved to € 79,990 while the Tesla Model S Performance fell below the bar € 100,000 (€ 96,990). Note that the price reduction orchestrated by Elon Musk only concerns the North American market.
The gauntlet has been thrown down!
The prophecy will be fulfilled.
Model S price changes to $ 69,420 tonight!
– Elon Musk (@elonmusk) October 14, 2020