Sponsoring – Nike bets big on Amanda Anisimova – Tennis Actu

Amanda Anisimova, 18, had to be dizzy by signing his contract with Nike. Indeed, the young American woman would come, according to the New York Post, to sign a long-term contract equivalent to an amount "around Maria Sharapova's". Never seen for a teenager.

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The young Anisimova appeared in the eyes of the general public when it reached the semi-finals of Roland Garros, beating the title holder Simona Halep in quarters. A victory that propelled him into the spotlight. And the spotlight, the young blonde looking like Kournikova attracts them easily. It now ranks 21st in the world, making it the youngest player in the Top 60. She could have been Top 20 today, if the death of her dad and coach Konstantin had not forced him to cancel part of his end of the season, including theUS Open.

The career of Maria Sharapova, whose contract worth 70 million euros with Nike soon matures, is in free fall after a disappointing 2019 season. Does Nike then see Anisimova a new ambassador? The comparison between the two players is indeed tempting. Maria Shaparova was 11 years old when she signed with Max Eisenbud, famous agent at IMG (talent management group), which allowed him to build his current empire. Anisimova was 10 when she signed with the same agent. But the two eras were very different, especially with the appearance of social networks. Eisenbud explains to ESPN: "When Amanda beat Halep, I set up a team to make sure her social networks were on top, that's how we can not get good deals without having good social networks. . " A mastery of Instagram that leaves the young American with a head start, and probably explains the importance of the contract.

But Amanda Anisimova is certainly not satisfied with his image of beautiful blonde. "My next goal is to win a Grand Slam, I know it will not happen overnight, I work harder every day than yesterday, and I know that's what it takes I do it if I want to succeed in having the career I want " she said in August. The WTA, with Osaka, Andreescu, Gauff and Anisimova, in any case, a strong succession.

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