Rap is today undeniably the number 1 music in France, whatever its detractors may say. And this is true in the opportunities available to our artists. Indeed, if brands have long been closed to collabs with urban artists, this trend is gradually taking hold. And one of the figures of this renewal is S.Pri Black.
The rapper Parisien has always been at the forefront of fashion and is very invested in this area. He collaborated on a number of occasions with Adidas is now rewarded with a nice project. Fan of football and more particularly PSG, what an honor for the child of Paris to represent the new winter collection of Hugo Boss for the Parisian club.
The German brand that dresses the PSG since 2014 has indeed called upon S.Pri for the new clothing capsule, alongside Mauro Icardi, the Italian striker who joined the capital this summer and who stacks goals for a few weeks.
The Parisian artist has also welcomed this opportunity on his behalf Instagram, posting a photo where we see it on the lawn of the Park accompanied byIcardi, dressed in new outfits and with the mention "You can always dream bigger".
A great success for S.Pri Black so, that we can not wait to find for a new project after his last album White mask released in 2018.