The auto crisis does not seem to reach the luxury car maker Rolls-Royce. While sales of new vehicles on the British market have been wiped out
a further decline last year
, at -2.4%, the BMW subsidiary recorded its best sales in 116 years of existence.
Even as Aston Martin carried out a new
, the brand
announced Tuesday that it has sold 5,152 cars worldwide, 25% more than the previous year
. Demand has increased in the United States, which accounts for a third of sales, and in China, which accounts for around a quarter of sales. But they have also grown in Europe, including, and "significantly", in the United Kingdom. The group based in Goodwood, in West Sussex in the south of England, also recorded record figures in Russia, Singapore, Japan, Australia, Qatar and Korea. The brand is present in 50 countries in total, through a network of 135 dealers.
The SUV Cullinan, which was to boost sales, exceeded all the hopes of the brand. For its first full year since its presentation in early 2018, it recorded, despite a price of 264,000 pounds, the strongest growth in the history of Rolls-Royce, all new models combined. He was also the one with the thickest order book. Above all, it was its success that drove sales, while demand should stabilize this year.
The Phantom, offered at 363,600 pounds, remained the brand's flagship product. As for the Ghost, whose production has been stopped after eleven years of marketing which have made it the model of the best-selling brand to date, it has continued to attract customers younger than the average, often with the entrepreneurs. It will be replaced in mid-2020 by a new model developed over five years, which should be available in the last quarter of the year.
Luxury can go a long way: for the Tranquility Phantom, inspired by space exploration, the manufacturer used for the first time, in the decoration of the car, a meteorite which fell in Sweden in 1906 – the Muonionalusta.
Suddenly, Rolls-Royce is hiring. The group founded by Charles Rolls and Henry Royce, which employs more than 2,000 people, created 50 jobs to meet the increase in demand last year. And he sees the future in pink. "I am very optimistic about the robustness of our model," said Tuesday at
Torsten Müller-Ötvös, the managing director of Rolls-Royce Motor Cars.
65% of the Rolls-Royces produced by the manufacturer are still on the road.