The work of Lunaz, the Rolls-Royce Phantom V is the first in a series of classic zero-emission luxury cars.
This new generation includes the Phantom V and the Silver Cloud, with the 1961 Phantom V being John Lennon's favorite model. Only 30 collector's items will be put into service and hand-built at the Silverstone site in the UK.
Welcome to the post-opulence luxury landscape. At its dawn, this concept is being reclaimed to represent much more than a vulgar display of wealth. Indeed, this pandemic – the temporary global hiatus it caused, the ambiguity of what will come next as well as the harsh reality of global warming – has simply highlighted the need to rethink consumption. Today's designers and creators want authentic luxury to be at the forefront of progress, to be desirable, rare and exotic, but also to be good for the planet.
First, let's talk a bit about Lunaz's electric Rolls-Royce: production has already started on the electric Phantoms V and Silver Clouds, with prices starting at $ 657,000 and $ 450,000 for both models. Additionally, all 30 cars can be customized in a variety of body styles – four-door limousine, two-door coupe, and drophead coupe.
Lunaz's portfolio already includes electric and restored classic Jaguars and Bentleys. On this topic, company founder David Lorenz said: “The time has come for an electric Rolls-Royce. We are addressing the need to marry beautiful, classic design with the ease of use, reliability and durability of an electric powertrain. "
Lunaz is the antithesis of hype and fast fashion. Founded in 2018, this British brand is on a mission to breathe new life into some of the most classic and exotic creations in automotive history so that they are relevant and desirable to today's consumers. today and tomorrow. Electric motors are designed, engineered and manufactured under the guidance of former Renault Formula 1 technical director Jon Hilton. Since the announcement of its first product last year, demand for restored and electric classic cars has been so high that Lunaz has had to double its workforce at the Silverstone headquarters.
So far, the 1961 Rolls-Royce Phantom V has completed the reengineering process. This means a full restoration, as well as the integration of Lunaz’s proprietary electric powertrain and a suite of hardware and software updates. Energy is supplied by Lunaz's 120 kWh battery pack, which provides a range of over 480 kilometers. For the electric Silver Cloud project, an 80 kWh battery also ensures sufficient range of over 480 kilometers, moreover, all models can be recharged at home and use fast recharging.
Every Lunaz Rolls-Royce is cropped, 3D scanned, weighed and fully restored before the conversion and reengineering process begins. This allows customers to customize their cars under the direction of Design Director Jen Holloway. That said, it's still essential to retain the character of the classics, which extends to every detail, including the weighting of the switchgears that have been comprehensively designed to operate an entirely new powertrain with the same haptic feedback. than the original.
"My approach to design is defined by Sir Henry Royce's philosophy that 'little things make perfection and perfection is not a small thing'," says Holloway who worked on Aston's Q division. Martin as well as on luxury maritime aviation and high-end audio projects. His team usually works directly with clients to advise them on colors, materials and design specifications.
This first Rolls-Royce Phantom V from 1961 to roll off the production line comes with a two-tone color scheme – Midland Gray on the upper part and Cinereous Gray on the lower part of the car. The hand-painted pink line that separates the two is inspired by a vintage Bakelite phone in the same shade.
The car is built in an eight-seater configuration, with a front bench for three occupants, a rear bench for three others and two occasional seats. The interior echoes the exterior theme. Argent Gray leather is sustainably produced, traditional seat piping is replaced by a more contemporary striped detail in Whisper and Argent Gray, while the pink line of exterior elements appears in unexpected places such as the interior grab handles.
Elsewhere, the original woodwork has been restored and finished with a simple satin treatment and adorned with rose gold inlays. The rear floor mats are custom made from alpaca wool, a durable material rarer than cashmere and softer than lambswool. Finally, in typical Rolls-Royce Phantom fashion, the minibar can be custom-made to suit the owner's favorite drink – in this case, a specific brand of tequila.
They may be restored classics, but Lunaz cars also allow you to take advantage of the latest technology. On this Rolls-Royce there is a fully integrated infotainment system through which the sound can be distributed between the rear and the front, while the air conditioning system has different air settings depending occupant preferences. In addition, screens are integrated behind the individual shelves, allowing rear passengers to watch movies and project their smartphone screens onto them.
Lunaz's Rolls-Royce is a healthy expression of that new wave of luxury that Alex Innes, head of luxury design at Rolls-Royce Coachbuild, calls: post-opulence. In a recent interview, he said, “Our company is a big business, not a scale one, and this trend underscores that element. Our customers ask more about the value of an object before bringing it into their lives. These questions influence our representation as a brand, but also the development of our future products ”.
Finally, it makes perfect sense to have a quietly running Rolls-Royce Phantom. After all, the brand's flagship car is the highest expression of large-scale road transport. This is why the conversion to electric only amplifies this message while making the car more relevant to a new generation concerned about the climate. David Lorenz believes his company's mission is to define the future of classics, which is why he says of Lunaz: “We preserve the past by embracing the future, by making the finest cars in history a proposition. relevant for the future.
Article translated from Forbes US – Author: Nargess Banks