Rolls-Royce, one of the most emblematic brands in the automotive world, is counting on its new Ghost model, launched on Tuesday, September 1, to help it overcome the Covid-19 slump.
For its new sedan equipped with a 6.75-liter twin-turbo V12 engine and a minimalist design, the manufacturer aims business customers around the world. "We have massively rejuvenated the brand over the past ten years and the average age of our clientele is 43" Rolls-Royce Managing Director Torsten Müller-Ötvös said in a telephone interview.
Marquetry and precious leathers
These multimillionaires or billionaires will have to spend at least 250
000 euros excluding taxes for a Ghost in its most refined version, but the bill can add up to several millions for the most extravagant options: televisions or an audio system "exceptional", marquetry or precious leathers or even a luminous ceiling lamp reproducing the celestial vault of the moment of your birth.
For Rolls-Royce, one of the most prestigious car brands in the world,the virus, however, caused a storm in a sky already obscured by Brexit. “Of course we were affected. On the one hand many of our partners around the world, our dealers, have been forced to close " for long weeks or months of confinement, underlines Mr. Müller-Ötvös. On the other hand, "We have seen a large number of potential customers reconsider their purchasing decision", especially in April and May, he continues. Result: first half sales were lower by "Probably 30% compared to last year around the same time", notes the manager.
The release of the Ghost should however boost sales, as much as "We are seeing activity resume" around the world, notes Müller-Ötvös.