Riot Games unveils its new virtual hip-hop band dressed by Louis Vuitton – the Claim

Meanwhile the LoL capsule collection by Nicolas Ghesquière.

While Riot Games is on the cusp of the world's largest e-sports event – 99.6 million unique viewers last year – the creator of League of Legends (Laugh out loud for friends) continues the celebrations around the 10th anniversary of his iconic game (new logo, games and projects, including an animated series) with a prestigious collaboration. The publisher has announced a partnership with the French Luxury House Louis Vuitton last September.

The flagship of the LVMH group finds its first love since the malletier will design "an exclusive and completely new travel case that will house the "Summoner's Cup" », reveals Riot Games, the trophy awarded to the world champions of Laugh out loud. A clever mix between the "Louis Vuitton's traditional know-how and ultra-modern high-tech elements inspired by the world of League of Legends". This is the first time that one of the world's most popular games is collaborating with a luxury brand.

WORLDS Louis Vuitton League of Legends 800x450 - Riot Games unveils its new virtual hip-hop band dressed by Louis Vuitton - the Claim

WORLDS Louis Vuitton League of Legends 2 800x450 - Riot Games unveils its new virtual hip-hop band dressed by Louis Vuitton - the Claim

This unprecedented association does not end there: after the huge success of K / DA, the virtual K-Pop group unveiled at the opening ceremony of the 2018 World Championships (5 million views in 24 hours on YouTube, 275 million views today), Riot Games presents True Damage, its new hip-hop group consisting of champions of League of Legends, Qiyana, Senna, Akali, Ekko and Yasuo. It is Nicolas Ghesquière, artistic director of the collections Women of Louis Vuitton, who conceived theprestige skinsFrom Qiyana and Senna. "Skins", special versions of the skins / basic dresses the editor specifies, which can only be unlocked at specific times (during an event of the game World 2019 for Qiyana and early 2020 for Senna).

Skin Prestige Qiyana Louis Vuitton LoL 800x472 - Riot Games unveils its new virtual hip-hop band dressed by Louis Vuitton - the Claim

This is not the first time that Nicolas Ghesquière, also a fan of manga, prides himself on a video game: in 2016, he chose Lightning, from Final Fantasy, for muse, launching at the same time the trend of models / virtual muses. Louis Vuitton will also reveal a capsule collection inspired by the prestige skins of Qiyana and Senna. With this collaboration, Louis Vuitton is killing two birds with one stone, addressing a young and very committed audience, while targeting the Chinese market, the growth engine of the House. Millennials, especially Chinese, will represent 45% of luxury customers in 2025.

With this collaboration, Riot Games sees the opportunity to "enhance the prestige of the most inescapable events League of Legends, "said Naz Aletaha, Director of Esport Partnerships at Riot Games.

The IRL version of the band will be composed of artists Becky G, Keke Palmer, Soyeon, Duckwrth and Thutmose and will debut with the title GIANTS, November 10, for the final of the World Cup League of Legends at the AccorHotels Arena.

ALBUM COVER GIANTS RIOT GALES 800x800 - Riot Games unveils its new virtual hip-hop band dressed by Louis Vuitton - the Claim

Yasuo Riot Games LOL 800x464 - Riot Games unveils its new virtual hip-hop band dressed by Louis Vuitton - the Claim

Senna Riot Games LoL 800x470 - Riot Games unveils its new virtual hip-hop band dressed by Louis Vuitton - the Claim

TDQiyana FINAL 10.28 (1) 800x472 - Riot Games unveils its new virtual hip-hop band dressed by Louis Vuitton - the Claim

TDEkko FINAL - Riot Games unveils its new virtual hip-hop band dressed by Louis Vuitton - the Claim



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