In order to denounce the seizure of preinstalled applications on iOS and Android mobile devices, Facebook commissioned a study from the analysis company Comscore. This study, carried out in the United States last November / December and published by our colleagues from The Verge, uses data regularly collected by Comscore, but also a survey of 4,000 users.
It concludes that 75% of the 20 applications most used in the United States by iOS users are published by Apple. For Android, 60% of the most used apps are provided by Google. Note that the study does not take into account web browsers, nor functions integrated into the operating system, such as Siri.
In addition, it also does not take into account the number of hours spent on each application. The rate of use alone is not really indicative of a use. For example, some users can start the calculator, but spend very little time there, while fewer people start the Facebook application but will spend tens of minutes there.
The graph below shows the ranking for the use of iOS apps. Figures provided are in millions of monthly active users. We have limited it to the portion over 50 million. The top eight applications are installed as standard by Apple on the iPhone. At the top are the programs for making calls, checking the weather forecast and managing your photos. The first program from another publisher is YouTube, which comes in ninth position.
The Facebook app only arrives in twelfth position and is even beaten by the clock and the calculator. Note that Google’s Gmail program only gets 43.7 million monthly active users, while Instagram and Amazon account for 45.9 and 49.4 million, respectively.
On the Android side, Facebook is better placed with a fifth place for its program and a sixth place for the Messenger app.
The three top apps are from Google: Play, Search and YouTube. When it comes to third-party software in the rest of the rankings, Amazon only gets 45.1 million monthly active users and Instagram sits at 38.1 million, neck and neck with Samsung’s calculator (38, 5 millions).
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Google has not officially commented on these numbers, but Apple has denounced a one-sided study, which was designed to give the false impression that there is little competition in the App Store.
An Apple spokesperson added to our colleagues at The Verge: “The truth is, third-party apps compete with Apple apps in all categories and are very successful. “ But we must not forget that the manufacturer has full control over the publication of applications made by other publishers with its App Store.
Google is in a slightly different case since it is possible to install apps outside of the Play Store, but users usually search the official store, which is deemed to be more secure.
Source : The Verge