The Régie des Nouvelles Editions Independents (LNEI, owner of Nova, Les Inrocks, Rock en Seine, Cheek Magazine) has announced that it will open the Radio Nova branch in the Levi's campaign "Your Voice. Your Way ", November 6th. The station, accompanied by the agency OMD and its creative department Fuse, has proposed to fourteen young artists from the fourth edition of Levi's Music Project to share "their cultural influences, their social concerns, their artistic interests and the perspectives they engage for themselves and for everyone. " Throughout the day of November 6, the radio's advertising screens will be dedicated to the broadcast of original programs created by young artists during October with the help of journalists from Radio Nova.
Throughout the day, they will be given the floor during each of the programs on the schedule. The day will close with "Nova Belongs to Us", a special hour-long live show entirely thought out and animated by the young artists themselves.