Project Geländewagen by Mercedes-Benz: the G-Class hijacked as a racing car – Autonews

Zapping Autonews Bugatti, Aston Martin, Ferrari … Top 10 most expensive cars in the world

The all-terrain is endlessly available and this time dons a sportswear inspired by the DTM category, under the leadership of house design director Gorden Wagener and stylist Virgil Abloh. The idea is to show that even after more than 40 years of existence in virtually unchanged form, the Mercedes G-Class can still reinvent itself. To make a lasting impression and make the Geländewagen project sustainable, the brand even went so far as to manufacture a life-size model of this initially digital work of art. The vehicle will be auctioned off at Sotheby's next October. The top bidder will receive an exclusive interview with Gorden Wagener and Virgil Abloh before they can add this unique unlicensed model to their collection.

In the minds of the protagonists

Project Gelandewagen by Mercedes Benz the G Class hijacked as a racing - Project Geländewagen by Mercedes-Benz: the G-Class hijacked as a racing car - AutonewsStart the slideshow
Project Geländewagen by Mercedes-Benz & Virgil Abloh | The photos of the G-Class racing
+24

Photo Credit – Daimler

Regarding his collaboration with the famous luxury car brand, Virgil Abloh said: “My ultimate goal in this project with Mercedes-Benz is to inspire young artists, engineers and designers to challenge the status quo, in addition to to experience my own design abilities ”. He added: “For me, it's about providing opportunities for those who come after me and giving this next generation the foundation for success, both here with Mercedes-Benz and through my own fund. scholarships. ” His collaborator of choice, Gorden Wagener, speaks about the artistic dimension of this unique G-Class: “with the Geländewagen project, we have created a unique work of art that represents future interpretations of luxury, the desire for beauty and exclusivity. The result is somewhere between reality and the future. The collaboration with Virgil has allowed two distinct design philosophies to come together, for a one-of-a-kind reinterpretation of the G-Class ”.

Directly inspired by motorsport

1599845535 469 Project Gelandewagen by Mercedes Benz the G Class hijacked as a racing - Project Geländewagen by Mercedes-Benz: the G-Class hijacked as a racing car - AutonewsStart the slideshow
Project Geländewagen by Mercedes-Benz & Virgil Abloh | The photos of the G-Class racing
+24

Photo Credit – Daimler

Whether you like the cubic design of this living legend, the Mercedes G-Class or not, it is clear that this Geländewagen project has style. With its ground clearance reduced to the maximum and its enormous tires reminiscent of those of NASCAR cars, the G thus disguised adopts all the characteristics of competition models. All superfluous elements have been removed on the exterior except for the spare tire at the rear which recalls the roots of this iconic off-roader. The clean, crisp interior is fitted with wraparound DTM-inspired bucket seats and the glass surfaces are protected by netting. The only colors that enhance the white ensemble inside are the blue of the roll bar and the red of the circuit breakers, fire extinguisher and dedicated fabric tabs for opening the doors. The exterior painting is deliberately imperfect to guarantee a stylistic effect imagined by the creators of the project.



Categories Cars

Leave a Comment