Let's face it, the challenge is on, as Elon Musk put it in a tweet he has no secrets for. The challenger, Lucid Motors (ex-Atieva), appears to be taken seriously by the whimsical CEO of Tesla.
And for good reason, one of the threats is called Peter Rawlinson, both CEO and CTO of Lucid Motors, the latter is a defector from… Tesla, where he was in charge of the Model S in as chief engineer.
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But the real thorn in the side is the Lucid Air. This electric sedan, head-on competitor of the Tesla Model S, is the latest addition to the range which now has four finishes (with Dream Edition, Grand Touring and Touring). The prices of the latter range from $ 95,000 to $ 169,000, excluding the federal tax credit. Prices not really attractive.
We imagine that the experience acquired with Tesla by Peter Rawlinson motivated the choice of Lucid Motors to offer a more accessible model without sacrificing performance. The Lucid Air was born with a range of 650 kilometers (or 6 km more than the Model S), a single electric motor powered by a battery floor whose capacity we do not know. However, what is known is its price of $ 77,400, excluding the federal tax credit of $ 7,500. That is a "net" price of $ 69,900.
Reservations are already open against a deposit of $ 300 or € 300 for France.
Lucid Air: opening of European pre-orders for the electric sedan
In the United States, these early adopters will be offered 3 years of free charging through the ultra-fast charging station network operated by Electrify America.
Immediate reaction from Tesla, or rather Elon Musk, who announced a price cut for his Model S to $ 69,420. This is the third decline since the start of the year. Note that Tesla buyers no longer benefit from the federal tax credit. However, the Model S remains cheaper than its competitor, which is scheduled to arrive in early 2022.
The gauntlet has been thrown down!
The prophecy will be fulfilled.
Model S price changes to $ 69,420 tonight!
– Elon Musk (@elonmusk) October 14, 2020
Beyond a race for the cheapest price to keep the leadership – even if Tesla is immune for the moment – maybe it is time to look into a modernization of the Model S, especially concerning its interior …
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