The Bmw m8 hasn't been with us very long. Arrived here at the beginning of 2020, its marketing has undoubtedly been shaken by the health crisis. Besides being an exclusive and expensive model, the poor M8 hardly found any buyers this year. In fact, the 2020 models, for the most part, still lie dormant in the concession yard. To remedy the problem, BMW is withdrawing the coupe and convertible variants altogether from the North American market.
BMW's Oleg Satanovsky, who spoke to Car and Driver media outlet, said the move stems from an inventory problem related to the COVID-19 crisis and its effects on dealerships and sales. The BMW M8 will continue to sell in three versions in other markets, but as of next year, it will no longer be possible to buy an M8 coupe in Canada.
The BMW M8 coupe and convertible are cars representing the pinnacle of luxury and performance at BMW; they are powered by a twin-turbo 4.4-liter V8 with 600 horsepower and 553 lb-ft of torque. An even more powerful Competition version is offered, spewing up to 617 horsepower. Prices vary between $ 150,000 and $ 200,000.
Remember that the BMW M8 Gran Coupé will remain in the catalog, offering essentially the same driving style but in a large sedan format with a Porsche Panamera flavor.
BMW is not, however, closing the door to future marketing of the M8 coupe and convertible in our market if demand is observed. The manufacturer mainly plans to recover from the repercussions of the pandemic and concentrate its efforts on more lucrative models, not to mention the introduction of new electrified models.
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