Last May, Nike and the Gilbert Baker Estate unveiled the latest BE TRUE collection pieces debuted in 2012: a tribute to the LGBT community at the Pride Month. Today, the rainbow flag, symbol of the LGBT community, arrives on an athletics track. The stadium Los Angeles City College has just been revamped by the brand Nike as part of its campaign Be true.
Dedicated to Gilbert Baker
Unveiled on the occasion of National Coming Out Day (October 11), the track is dedicated to Gilbert Baker (deceased in 2017), the artist who invented the famous eight-color flag imagined on the occasion of the day of homosexual freedom in 1978. "At Nike, we believe in equality among all athletes. " Said the mark. "We honor all voices that stand for equality, those who stand up to make a difference and who want to be true (Be True). "
The lanes of the track follow the order of placing the colors of Baker's iconic flag, they start with a pink corridor and end with purple. The track numbers, arrows and other necessary indications were painted on the multicolored track. "Nike and Gilbert Baker share the vision of a more inclusive culture through the power of sport and are dedicated to providing inclusive spaces for LGBT + athletes to practice the sports they love"added the brand.