Already postponed by several months, the traditional Mobile World Congress in Barcelona is starting to see several names erased from the list of exhibitors at the event, such as Google.
Hard blow for the Mobile World Congress in Barcelona. Postponed to June due to the still very unstable health situation, the 2021 edition of the MWC has just lost one of its headliners: Google. The Californian giant has just announced that it will not be going to the site of the event this year, and is already giving us an appointment in 2022. “In accordance with our COVID-19 travel restrictions and protocols, Google has made the decision not to exhibit at Mobile World Congress this year. We will continue to work closely with the GSMA (editor’s note: the association that organizes the MWC) and to support our partners through virtual opportunities. We look forward to participating in this year’s activities and seeing you in Barcelona in 2022 ” explains the firm in its statement.
And without Google, the attractiveness of the event takes a hit, since its mobile operating system, Android, is used overwhelmingly by the smartphones presented during the MWC each year. Should we expect serial cancellations, like last year?
The list of cancellations is growing
Some brands have already predated Google and have announced that they will not be attending the show. Sony Mobile was the first to withdraw via a press release. Nokia succeeded him soon after by declaring that “Given the international nature of the event and the fact that the global vaccine rollout is still in its early stages, we have made the decision to only participate in the virtual event. “ Finally, the Swedish Ericsson has finally decided to cancel his visit.
It remains to be seen if other manufacturers will follow the trend. Reacting to Ericsson’s decision not to show up at the show, the GSMA nevertheless confirmed that a virtual platform will be set up to accommodate brands and journalists who will not be able to physically attend the show. Note that Google, Sony, Nokia and Ericsson are also maintaining their virtual participation.