Through a digital conference, David Perdomo Hollatz and Stéphane Renault, respectively Managing Director and Vans Marketing Director of Mercedes-Benz France, took stock of the previous financial year and presented the growth areas for the current year.
Globally, theThe company sold 324,771 LCV in 2020, which represents a drop of 8.9% linked to the health crisis and the cessation of activities for several weeks. In this volume, 6,200 units were 100% electric. In France, the brand counts 23,491 utility deliveries in 2020 (including 13,353 Sprinter and 8,925 Vito) compared to 25,245 in 2019. The decline is therefore of the order of 6.9%. With a cumulative LCV market at -40% in May and a landing at -16% last December, “The recovery of the LCV market was faster than for the passenger car market which is 25% “, highlights David Perdomo Hollatz, General Manager Vans of Mercedes-Benz France.
Mercedes-Benz Vans recorded a drop in turnover of 9% to 96.3 million euros. Another point of satisfaction: the brand also recorded 11,977 service contracts, knowing that 51.6% of deliveries were accompanied by a delivery contract (47% in 2019). For the second-hand part, the brand notes a stability in its second-hand sales directly as a manufacturer (2,157 units). On the other hand, sales in the network increased by 10% with 5,947 vehicles. The brand attributes this increase to its new Certified label (deployed in 50 dealerships) which has been able to conquer professional clients and whose ambitions will be pushed forward over the next eleven months.
The recreational vehicle boom
After a year of unrest, 2021 is sending its first positive signals as commercial activity in mid-February got off to a good start. Customer orders are above those recorded for the same period in 2019. For this year, the manufacturer has set several objectives, including the resumption of activity after this year 2020 shaken by the Covid, growth exceeding 6%, an acceleration of e-commerce, ensuring the availability of electric vehicles for delivery, but also surfing the boom in leisure vehicles (camper vans and motorhome). In fact, the latter were very successful last year due to the lack of travel abroad. The brand has a lot of hope in this market thanks in particular to the Sprinter and the Marco Polo. “Motorhome customers are specific targets and you have to know them, highlighted Stéphane Renault, marketing director vans. Since last year, we have started a certification and expertise program. We really want to create a network in the expert camping network and Marco Polo, both for repairs and also for sales, to respond to customer issues and expectations ”.
On the network side, Mercedes-Benz Vans is expanding its national network by opening fourteen additional points of sale over the next two years. It will be eleven distributors-repairers and three pure repairers. The brand counts elsewhere its first 100% van distributor-repair garage in Caen, which is managed by the Aubin group.