Since 2016, Mercedes-Benz has offered its customers the possibility of fitting the Mercedes me Adapter with older models from 2002 not yet connected. Connecting the adapter to a smartphone means connectivity services are no longer just for buyers of new cars. To date, over half a million vehicles around the world have been fitted with this adapter. The 500,000th adapter has been activated in Malaysia. Vehicles retrofitted with the adapter now travel the roads of 33 markets in Europe and the Asia / Pacific region. Three more markets will be added this year: Estonia, Lithuania and Cyprus. As of August 2020, customers can install the adapter in their Mercedes-Benz cars themselves, without the need of an authorized service partner. A self-service in-app installation process guides the user through each step. This enables it to be activated in a few minutes.
Britta Seeger, Member of the Board of Directors of Daimler AG and Mercedes-Benz AG, Head of Marketing & Sales: “With our Mercedes me Adapter, owners of many older Mercedes-Benz models can now benefit from the advantages of a connected vehicle. Configuring older cars for the Mercedes me world is now a snap: the new self-service install option for home use is simple and saves our customers valuable time. "
Vehicle data and revisions readily available on the user's smartphone
Activation requires installation of the Mercedes me Adapter, a Mercedes me user account and login to the Mercedes me Adapter app. The information is read from the vehicle and then uploaded to the application via Bluetooth®. The app offers Mercedes-Benz owners various functions in four key areas: vehicle, mobility, statistics and service. One of the most commonly used features is the integrated petrol station and parking lot locator, with customers using this feature 150,000 times per week on average. It displays nearby petrol stations with their prices and opening hours, and shows available parking spaces in nearby car parks, including parking charges. Another popular feature is remote diagnostics, which emits a warning message to directly alert the user to any malfunction or problem with the vehicle. On their smartphones, customers can keep tabs on everything from low oil or low battery to critical tire pressure. The app automatically notifies the dealer when a service is due. Customers can book an appointment online in the app and contact their service partner and a 24-hour hotline directly by phone or email.
In addition to functionality on everyday topics – parking, refueling or navigating – the Mercedes me Adapter app also provides the owner with vehicle and service information. Factors such as fuel level, engine oil and coolant temperature, engine load and air temperature are represented in what is known as the Cockpit. The individual driving style is analyzed using the Driver Score function. This provides information on the driver's acceleration and braking behavior for comfortable and economical driving. Previous trips and stops at the gas station can be viewed in the Statistics area – the list is exportable and can be used as a basis for creating a log. The app automatically reminds the user to check the tire pressure or oil level, or the date of the next service, indicating the remaining time and mileage.
‘Best Customer Experience 4.0’: customer demands in the digital age
The Mercedes me Adapter is an integral part of the Mercedes-Benz Cars division's 'Best Customer Experience 4.0' business initiative. With 'Best Customer Experience 4.0', the Mercedes-Benz brand is focusing on the changing demands of customers in the digital age. Customers should be able to enjoy a seamless and convenient luxury experience whenever they want to connect with Mercedes-Benz – no matter what time, place or channel they use. This is why Mercedes-Benz seamlessly integrates physical retail with digital channels and revisits it with innovative store and location concepts. The goal is to achieve by 2025 a quarter of global passenger car sales through online channels with its trading partners. The digitization of sales also includes garage visits and after-sales service: Mercedes-Benz predicts that 80% of all service appointments will be made online in 2025. Customers will receive individual offers and suggestions from appointments that they can easily accept with just one click. The cornerstone for the future development of sales based on current customer needs was already laid in 2013 with 'Best Customer Experience' in order to further facilitate the access of new and existing customers to Mercedes-Benz products and services.