Mercedes-Benz once again recognized as one of the world's most coveted brands: In this year's "Best Global Brands" ranking by renowned American brand consultancy Interbrand, the Star car held up in eighth place. With an estimated brand value of US $ 49.268 billion, it is the only European company to make the top ten.
Bettina Fetzer, Vice President Marketing at Mercedes-Benz AG: “The entire Mercedes-Benz team is proud to be once again this year among the top ten global brands and to defend our position as the most valuable luxury car brand. in the world for the fourth consecutive year. The key to our success is the consistent priority our brand places on the needs of the customer, for whom we create extraordinary product and brand experiences using a wide range of digital and physical formats. "
The Mercedes-Benz brand has always combined a high level of innovation with a desire to offer its customers an irrefutable experience of unrivaled mobility in the luxury class. Therefore, all Mercedes products and services testify not only to the accumulated know-how of the company, but also to another element firmly anchored in the DNA of our brand: the aspiration to embody the fascination of luxury. modern. This era, marked by the COVID-19 pandemic, clearly proves that successful brands are more durable than ever, even in turbulent times. Their clear stance instills confidence and consistency while strengthening the long-term bond between customer and brand.
Focus on the best brands in the world since 1999
US brand consultancy firm Interbrand has researched and analyzed the world's most valuable brands since 1999. For the 21st time, the Top 100 are featured in the annual Best Global Brands survey, which examines all candidates for competition. 'The yardstick of three criteria: "Financial performance of the brand's products or services", "Role of the brand in the purchasing decision process" and "Strength of the brand to guarantee the future profits of the company". Interbrand was the first company to develop an ISO 10668 certified brand valuation method. This international standard sets benchmarks for valuation and meets the requirements for precise currency classification of brands.