If 2019 had already ended for the British manufacturer, on a slight drop in sales, 2020 should be much more penalizing for McLaren Automotive, which will therefore have to re-evaluate its business plan "Track25".
After recording record sales in 2018 with 4,806 vehicles delivered worldwide, the year 2019 ended with a slightly lower result for the British manufacturer, which totaled “only” 4,765 deliveries. And if McLaren intends to raise the bar this year, the Covid-19 pandemic, which also impacted the automotive industry, has dampened its hopes and should have consequences for fiscal years 2021 and 2022.
In an interview with Automotive News Europe, Mike Flewitt, the CEO of McLaren Automotive, indeed confirmed that the production of the brand's models (stopped since March 24) was greatly impacted.
"The Coronavirus is probably going to cost us two years," he said. "In 2020 we should produce very little, and I think we will need all the year 2021 to find the level where we are."
The Track25 plan launched in 2018 by the British manufacturer, involves the presentation of 18 new models and electrification of the entire McLaren range by 2025. A target that should be re-evaluated in the weeks and months to come , taking into account the current economic situation.
According to Mike Flewitt, the demand for new cars should indeed be lower (in quantity) than it was before the epidemic, which is a first important point of his thinking. And on the other hand, the boss of McLaren must also deal with another essential point: will the desires of his customers not have changed after this turbulent period? The decision makers of the British brand are not a priori at the end of their reflections …