McLaren Racing official partner since 2018, Coca-Cola has announced the extension of its collaboration with the British team.
Within the framework of this association, several commercial activities have followed one another for nearly three years. In 2020, the “Coke Driven to Deliver” campaign, in collaboration with one of Coca-Cola’s clients, Amazon, was the most telling illustration.
McLaren and Coca-Cola extend their collaboration
Thanks to the extension of this partnership, new campaigns will emerge and will involve his pair of drivers, made up of Lando Norris and the newcomer, Daniel Ricciardo.
“Coca-Cola is one of the biggest consumer brands in the world”, recalls Mark Waller, Chief Commercial Officer at McLaren Racing. “Since joining Formula 1 three years ago, we have been able to develop innovative commercial campaigns with fans around the world. We are therefore delighted to extend our partnership into 2021 and continue to help Coca-Cola and its business partners. to reach consumers through McLaren and Formula 1 ”.
“We are happy to extend our partnership with McLaren until the 2021 season”, indicates Matthew Tarallo, Global VP, Amazon, The Coca-Cola Company. “Since 2018, our campaigns have had an incredible impact, especially thanks to the Amazon ecosystem, which has enabled the establishment of exclusive offers to our consumers around the world. I look forward to continuing this partnership in order to to generate common value and growth in 2021 “.
Note that the Coca-Cola sponsor will remain on the side of the cockpit of the 2021 McLaren single-seater, as well as on the drivers’ bottles.