Mathieu Bernasconi becomes the face of Toyota Europe's carsharing – Journal de l'Automobile

The position of Head of New Mobility at Toyota Europe has been entrusted to Mathieu Bernasconi. Coming from Share Now, he is one of the experts on the subject, while the Japanese manufacturer has great ambitions.

Toyota Europe is gaining momentum in new forms of mobility and is making it known through its recruitment. The subsidiary of the Japanese manufacturer has just handed over responsibility for the division in charge of carsharing and new mobility to Mathieu Bernasconi. His mission will be to pilot the deployment of solutions integrated into Toyota's portfolio, in this case, Kinto.

Mathieu Bernasconi will be able to draw on his experience. A defector from the Daimler group, this engineer by training, graduated from Arts et Métiers, has spent most of his career in the world of transport and mobility. He notably worked at Transdev and the car-sharing company Zipcar, before joining the German manufacturer.

There, he took on the costume of Car2Go development manager, from 2017, in France and Belgium. Building on his results, he continued in this role when the company became ShareNow, following the merger with BMW's DriveNow. Its perimeter had been refocused on France, but with development prospects in a larger number of cities in France.

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