Maserati: figures down but product plan confirmed – ItalPassion

The presentation of the results of the FCA Group for the 3rd quarter of 2019 was also an opportunity to make a Focus on the Maserati brand that stays steady … down.

Unsurprisingly, 2019 is one of the worst years

So, and not surprisingly, Q3 Maserati sales drop 29% and production drops 48% compared to the same quarter as last year. Thus, 6,000 Maserati were sold worldwide for 4,600 produced in Italian factories in Q3 2019.

Maserati figures down but product plan confirmed ItalPassion - Maserati: figures down but product plan confirmed - ItalPassion

There is no surprise to have since Mike Manley had already announced at the beginning of the year, the goal is to minimize the over-stock (accumulated for years, mainly in North America, because Maserati produced more than what was sold, it allows to present beautiful figures).

1572613787 917 Maserati figures down but product plan confirmed ItalPassion - Maserati: figures down but product plan confirmed - ItalPassion

Maserati: confirmed and reassuring product plan

Unlike the new Alfa Romeo product plan presented yesterday, that of Maserati is the same product plan Maserati 2020 – 2023 unveiled a few months ago.

1572613788 642 Maserati figures down but product plan confirmed ItalPassion - Maserati: figures down but product plan confirmed - ItalPassion

All models will be "electrified" so either hybrid or full-electric. With a new sports car presented at the next Geneva auto show, the SUV smaller than the Levante based on the Stelvio, new GranTurismo and GranCabrio, a new Quattroporte and a new Levante at the end of this product plan.

What's going on between Alfa Romeo and Maserati

Alfa Romeo wanted to launch an ambitious product plan with sports cars (Giulia and Stelvio) but too expensive for many Alfistes or out of sync with the brand image where it was ultimately difficult to recover customers from the competition ( BMW and C °). There was also a problem of cannibalization between Alfa Romeo and Maserati where the brand in biscione launched products as much more sporty than Maserati. The many Alfa Romeo product plans announced since 2014 are failures in sales and FCA wants to stop the breakage.

Conversely, Maserati lacked investment. GranTurismo and GranCabrio very old, Ghibli, Quattroporte and Levante, dating from 2013 and 2016, based on Chrysler platforms (modified certainly) but apart from S and Trofeo, do not have really sports cars. No plan produced since the Levante except for one hypothetical Alfieri which will never have seen the day. Yet the customer is there because ready to spend between 70 000 € and even more than 150 000 € for a model. But no novelty and a product catalog that is not at the level of competition.

So we see that Alfa Romeo is put on a diet in the new plan produced for recover profitability with models like B-UV, C-UV more accessible, shared platforms with Fiat and Jeep, more profitable … On its side the Maserati brand is relaunched as Alfa Romeo in its time with big investments on platforms, engines, and new models, for a clientele that has the portfolio to buy these products.

Conclude that Ferrari has not been in the FCA group for years, that Maserati will no longer buy Ferrari engines for the next models, Maserati can expand its range upwards by going to compete with Ferrari, as was already the case in the history of the 2 brands (a long time ago).

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