The Maserati MC20 unveiled yesterday should mark a revival for the company of Bolognese origin, and as to better illustrate it, the iconic logo of the manufacturer is getting an update.
Designed by Mario Maserati, the family artist, the logo appeared in 1926 and was inspired by the Trident wielded by the statue of Neptune, located in Piazza del Nettuno, in Bologna. It is also a heraldic symbol that was quite common.
The main change concerns the oval hood logo, less flared, where the Trident changes from traditional red to a rather dark blue, as does the lower part of the oval which takes on the same dark blue hue. There is also a clearer separation between the Trident and the blue part of the oval. Maserati thus speaks of a more "Sober, modern and elegant". This deep blue is undoubtedly to be compared to the electrification of Maserati, as on the recent Ghibli hybrid where the lance underlining the Trident had also turned blue.
The grille logo also receives this revised design trident, with more raised and straighter side arrows, a longer handle but also the disappearance of the red horizontal line at its base. On the roof pillars of the MC20, the Trident loses its strapping as well as its transverse lance. Finally, the font of the name Maserati evolves with a more square style and a satin chrome appearance.
Full of novelties
Maserati took advantage of this new logo to announce other new products. First, a new personalization program Fuoriserie (rims, upholstery, fittings, etc.) which comes in three universes: Corsica for a “vintage” competition atmosphere, Unica for a colorful and trendy atmosphere, Futura for a futuristic (no kidding) and technological atmosphere. Then we know the name of the future "baby SUV" of Maserati, which will join its big brother Levante: it is the Greek, in reference to a strong and cold Mediterranean wind which forms in the Greek islands. It will be produced in Cassino, with an investment of 800 million euros for the production lines. Finally, in addition to the confirmation of a 100% electric MC20, we learn that the future Gran Turismo and Gran Cabrio will be the first Maseratis to be offered with full electrification, thus inaugurating the manufacturer's new 100% electric range, called "Folgore" (lightning). For the record, it was also the name of the main Italian fighter of the last war, the Macchi … MC202!
Our opinion, by blogauto.com
The logo is very much in line with the current trend, which combines modernization and technology with a clean and less loaded design. Too bad, the touch of red did not bother. But fortunately, we avoid the blandness of Flat design which has spread epidemicly to other brands (VW, Toyota, etc.)