Louis Vuitton collaborates with "League of Legends": when luxury invests e-sport – Le Figaro

The AccorHotels Arena in Paris is packed. This Sunday, November 10, the final of League of Legends (Laugh out loud for insiders) is sold out. The 12,000 seats available sold in a matter of minutes. As fast as a Celine Dion concert. At 1 pm, the stands began to vibrate, under the generous applause of the Parisian public. The Chinese team FunPlus Phoenix and the European team G2 had just appeared. The show could begin. Before the start of the match, the crowd was able to attend an exceptional show. The opportunity to discover the great collaboration between Louis Vuitton and e-sport.

A trunk that mixes "know-how and high-tech"

- Louis Vuitton collaborates with "League of Legends": when luxury invests e-sport - Le Figaro

The trunk imagined by Louis Vuitton which contains the Summoner's Cup.

Louis Vuitton

This is the first time that one of the world's most popular games is collaborating in this way with a luxury brand. The publisher of Laugh out loud, Riot Games, announced in late September this major partnership. For this final, the monogrammed firm designed the trunk containing the coveted trophy: namely, the Summoner's Cup. Made to measure, it consists of connected screens and leather. A blend of "traditional Louis Vuitton craftsmanship and ultra-modern high-tech elements inspired by the world of League of Legends," says the house. This unique and futuristic creation is reminiscent of the Cruise 2020 collection in which bags with OLED screens were unveiled. Proof that luggage can mix fashion and technology.

A capsule collection

The Louis Vuitton X League of Legends collaboration does not stop there. Nicolas Ghesquière, artistic director of the women's collections, dressed the "skins" of two characters of the game: Qiyana and Senna, both members of True Damage, the hip-hop group composed of "champions" of LoL and several successful singers. Among them are South Korean rapper Soyeon, Mexican Becky G and American Keke Palmer.

Nicolas Ghesquière himself shared on Instagram the first "skin" he imagined for Qiyana. An ephemeral "virtual skin" that LoL players can unlock this Sunday and until the end of the month. The second will be unveiled in February. Finally, Louis Vuitton has created a whole capsule collection that will be released in January. What delight lovers of gaming.

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