The internet is full of design nuggets. Lately, it is the 3D models of the South Korean Hojin Choi which excite the web. This designer recently published on his Instagram account several illustrations of a very elegant Bugatti, straddling science fiction and the 1920s. He named his sports car in French Belle Epoque, although the brand born in Alsace has now been owned by the German Volkswagen since 1998.

Very little information is revealed about Hojin Choi, a student at Hanyang University who has nearly 850 followers on his Instagram account.Lindustrie cest fou South Korean designer imagines retro futuristic Bugatti - [L'industrie c'est fou] South Korean designer imagines retro-futuristic Bugatti

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Tesla car manufacturer or digital giant The New Factory - [L'industrie c'est fou] South Korean designer imagines retro-futuristic Bugatti

Credit drawing : Hojin Choi

A nod to the Bugatti Royale

Discerning eyes will recognize in Hojin Choi’s sketch strong similarities with the Bugatti Royale model, produced between 1926 and 1931. We find the prominence of the engine as well as the very chic curve of the mudguard which covers the front wheel and extends up to the driver’s footboard.

1611739891 913 Lindustrie cest fou South Korean designer imagines retro futuristic Bugatti - [L'industrie c'est fou] South Korean designer imagines retro-futuristic Bugatti

Credit drawing : Hojin Choi1611739892 793 Lindustrie cest fou South Korean designer imagines retro futuristic Bugatti - [L'industrie c'est fou] South Korean designer imagines retro-futuristic Bugatti

Photo credit: Bugatti

Produced in just seven copies, the Bugatti Royale has become Bugatti’s iconic luxury model, having notably inspired the famous vehicle of the rich character Cruella d’Enfer in the 101 Dalmatians. The Belle Epoque de Hojin Choi transcribes this sporty and high-end character, characteristic of the brand since its creation in 1909 by the Franco-Italian Ettore Bugatti.

The South Korean designer has respected the codes of racing cars by arranging the butterfly door openings and limiting the height of the vehicle. We can notice the EB logo which is required on the rims. The oval shape of the Bugatti logo is found on the rear and the red badge adorns the front grille.

1611739893 226 Lindustrie cest fou South Korean designer imagines retro futuristic Bugatti - [L'industrie c'est fou] South Korean designer imagines retro-futuristic Bugatti

Illustration credit: Hojin Choi

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