The weight of private automotive distribution groups remains important for Lexus in 2020, since they represented 69% of the brand’s sales, or 4,082 registrations, but this proportion is down 10 points compared to 2019.
The GCA group, located in the West, dominates the ranking with 703 cars sold in 2020, ahead of Sivam (Emil Frey), which has sold 651 models via its three sites in Chambourcy, Levallois-Perret and Lyon. Team Colin, present in the Paris region, completes the podium with 630 units. Within the top 10 Lexus distributors, we also find the RCM (Chabot), JPV, Como, Maurin, Eden Auto, PLD (Leydet) and Hess groups.
TO READ. Who are the ten biggest distributors by car brand in 2020?
Profitability of 0.12% in 2020
In total, Lexus’ French network is run by 21 investors who have signed 41 distribution contracts. The 41 points of sale, including 36 main ones, cover 66% of the French territory. On average, a Lexus dealership sells 137 new vehicles per year and generates sales of € 9.7 million. 60% of this volume is due to NV activity, while used vehicles represent 32% of Lexus distributor revenues. The workshop (3%) and spare parts (5%) contribute less to their turnover.
While the average coverage rate of fixed costs by after-sales reached 49% in 2020, it should be noted that Lexus dealership profitability was just about breakeven last year at 0.12%. It stood at 0.9% in 2019.
Share of brand sales: 79% in 2019, 69% in 2020
|GCA||Bordeaux, Caen, Le Mans, Rennes, Nantes||703|
|Sivam (Emil Frey)||Chambourcy, Levallois, Lyon|
|Team Colin||Meaux, Sceaux, Villiers||630|
|RCM (Chabot)||La Rochelle, La Roche-sur-Yon, Mulhouse, Rouen, Tours||553|
|JPV||Fréjus, Nice, Toulon||338|
|Maurin||Avignon, Clermont-Ferrand, Montpellier||278|
|PLD (Leydet)||Aix-en-Provence, Marseilles||185|
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