Lamborghini proudly announces it: with 738 cars sold to its customers between September 1 and 30, the Sant'Agata Bolognese brand recorded its best September in 57 years of existence!
The Italian manufacturer has been riding a positive wave for three months now, with a total of 2,083 units sold in the third quarter of 2020.
Despite a difficult year marked by the Covid-19 pandemic, Lamborghini explains having "seized the opportunities to reorganize and manage its activities in the context of a new 'normal'."
Although the company was the first in the automotive sector to temporarily close its doors, a return to production after a seven-week enforced hiatus allowed for a rethinking of its medium-term business strategies.
Another important step
The reopening saw the launch of three new models: the Huracan RWD Spyder, the Sián Roadster and the Essenza SCV12. In addition to having taken a new important step with the production of 10,000 Urus and Aventador models, Lamborghini also welcomes an increased presence on social networks, as well as the launch of a cultural project to support the peninsula: "With the 'Italy, for Italy'.
"I am extremely proud of these results: they confirm the excellent work we have done over the years, maintaining our very ambitious, desirable and robust brand position in the automotive world", said Stefano Domenicali, president and chief executive officer of Lamborghini.
“Our team overcame a time of great uncertainty with a lot of flexibility, foresight and responsiveness,” he adds. new goals with an eye on the future: a hallmark of Lamborghini. "
It was also a great way for Domenicali to bow out at the head of the constructor, a position he had held since 2016, before succeeding Chase Carey as CEO of Formula 1 in 2021.
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