Stefano Domenicali, Chairman of Automobil Lamborghini's Board of Directors, has been invited by Harvard Business School in Boston to become a distinguished speaker in his executive education program. Mr. Domenicali presented the legendary history of Lamborghini to the participants of the General Management Program (GMP) and spoke about the dynamics that led the company of Sant'Agata Bolognese to become a reference in the global industry. the luxury car. Led by Professor Stefan Thomke, the program brings together 143 selected executives from around the world and prepares them for management positions in their organizations.
Under Stefano Domenicali, Lamborghini accelerated its pace in 2017, reaching a billion euros of turnover for the first time. In 2018, with the launch of the super SUV Urus, this rise accelerated: sales, turnover and profitability reached unprecedented levels in the history of the brand. On a year-over-year basis, sales increased by 40%, from 1,009 million euros to 1,315 million euros in 2018. Deliveries to customers increased by 51% to 5,750 units in 2018 and record sales in all major markets. In 2019, more than 8,000 cars will be delivered worldwide through Urus sales, 70% of which are destined for new customers. Lamborghini also has absolute leadership in the automotive sector for social media, with more than 38 million fans worldwide. In the last three years, Lamborghini's Instagram subscriber base has grown from a few million to 23.6 million today. Other major victories in motorsport were that the manufacturer Sant'Agata Bolognese was the only company in the world to win the double win in 2018 and 2019 at the 24 Hours of Daytona and the 12 Hours of Sebring.
Stefano Domenicali commented: "It is a great privilege for us to be able to represent Made in Italy excellence and to be consulted as a reference by this giant of knowledge recognized in the world. Today, Lamborghini not only stands for excellence in technology, design and innovation, but has also become a pioneer in the luxury sector. "
Federica Sereni, Consul General of Italy in Boston, added: "The meeting that the CEO of Lamborghini had in Boston confirmed the appreciation of Italian companies in the United States. Italian companies, especially those in the automotive industry, know how to combine passion, tradition, research and innovation in a unique way in the world. It should not be surprising that in Boston, where the research and technological innovation sector is among the most advanced in the world, the history and future of Lamborghini have attracted such interest among students of the world. one of the most prestigious universities in the United States. "