Lamborghini: a project with Yohji Yamamoto – Motorlegend.com

The manufacturer of Sant'Agata Bolognese will present next October the fruit of a “revolutionary collaboration” with Yohji Yamamoto, the eponymous brand founded by the famous Japanese designer.

Lamborghini did not give details about the nature of this first joint collaboration, born “from the passion and know-how” of the two brands, but underlined its primary motivation: “looking to the future and constantly innovating for s 'adapt to the times', while preserving its traditions and its DNA.

Yohji Yamamoto, now 76 years old, founded his brand in 1972 and has established himself as one of the leaders in international fashion since the presentation of his first collection in Paris in 1981. He has since offered through its different collections, clothes embodying "philosophies and an aesthetic that challenge the status quo".

Automobili Lamborghini has long collaborated with renowned artists, and regularly offers accessories or models reinterpreted by international artists. The last project of this type was carried out around an Aventador S model with Street artist Skyler Gray, whose iconographic pop style is in line with the work carried out by Andy Warhol, Keith Haring and even Jean-Michel Basquiat. This one-off was presented during the last edition of the Californian Monterey Car Week, in the summer of 2019.

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