Jaguar offers models in line with the market, but sales do not meet the expectations of the English group. The manufacturer is preparing an electric sedan to boost sales and compete with the Tesla Model 3.
This future model is expected to enter the range once the new XJ is launched in 2021 and after the launch of the large electric SUV J-Pace.
The Polestar 2 arrives in Europe
Jaguar: an all-electric brand?
The new P.-D.G. of the Jaguar Land Rover group, Thierry Bolloré, former right-hand man of Carlos Ghosn at Renault, has the difficult task of relaunching the group's sales which have stagnated since 2018 and which suffered the full brunt of the health crisis of the first half of 2020.
Regardless, the brand is moving more and more towards a 100% electric policy given the new models announced. This is also suggested by this upcoming new model that would enter the Model 3 segment or even the Polestar 2. If Jaguar can produce a consistent and efficient electric sedan, it could sell easily.
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At Jaguar, the idea gained ground
The British manufacturer is looking at the success of Tesla's Model 3 on a global level and is also monitoring the public reception for the new Polestar 2, less demonstrative, but with a more conventional style and closer to a brand like Jaguar. These indicators allow the English brand to decide to embark on this niche with a 100% electric motor.
In fact, Nick Rogers, Director of Engineering at Jaguar Land Rover, commented on the idea: “ A little electric Jag would be great – we have to think about it. It's a really cool area that we ideally want to be in, and our clients want us to be there – and it's extremely relevant right now. ".
The design director at Jaguar also said: “ I would love to make Jaguars smaller. I think thinking about what's going on in the world, I would love to make cars that are smaller, more efficient and have all the values that come with a Jaguar, which are a beautiful thing to look at, with a fantastic interior and who are just great to drive ".
Sources: InsideEVS, AutoExpress
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