Jaguar Land Rover has just announced the appointment of Philippe Robbrecht as Interim President of Jaguar Land Rover. He succeeds Steven De Ploey, present in this position since April 2018.
Philippe Robbrecht started his career at BMW Group in Belgium in 1991. After nine years of collaboration, he then joined the Land Rover brand as Director of Marketing and Public Relations. He then held several important positions before being promoted to Head of the Brand Division in Great Britain in 2008, one of his missions being the launch of the Evoque. He was then appointed director of commercial operations for the Benelux (Belgium, Holland, Luxembourg) in 2011, then in 2017 he was promoted to sales manager for Jaguar Land Rover Europe. In 2019, Philippe Robbrecht returned to the Benelux in charge of commercial operations, a position he held until this appointment in France. ” His various experiences in the marketing, product and sales departments of Jaguar Land Rover as well as its in-depth knowledge of the various European markets ensure it is highly adaptable to the challenges of the French market ” explains the brand.
For his part, Steven De Ploey has decided to take a new professional turn after more than eight years in the JLR group, notably as Global Brand Director, Managing Director of JLR Germany, Austria and Czech Republic, and more recently (April 2018) President and Managing Director of the French subsidiary.