The iPhone 12 mini would not find its audience. Since the start of the year, this has emerged from several studies on the market which show that Apple’s small smartphone is not popular with users:
The information also comes from the production line, with rumors of a drop in the number of orders from Apple:
The site Nikkei Asia adds its voice to this deluge of bad news for the iPhone 12 mini, citing sources in the production line again. According to the site, Apple has reduced its iPhone orders from its suppliers by around 20% compared to its plans established last December. This would affect all models, but it is the smaller model that would have suffered the most in this readjustment plan.
Apple would have ordered 75 million iPhones in the first half of 2021, still more than last year, but far behind the 96 million units initially envisaged. The drop for the iPhone 12, iPhone 12 Pro, and iPhone 12 Pro Max would be limited, but demand for the iPhone 12 mini would be so low that Apple has even asked some suppliers to stop producing components for this model. And part of the components dedicated to the mini would now be used for the other models.
According to analyst Jeff Pu consulted by Nikkei Asia, Apple would have misjudged the demand for all iPhone 12s, largely due to the lack of appeal of 5G. According to him, many consumers favor the iPhone 11 still in the range, instead of choosing the new models. As for the iPhone 12 mini, the main problem would be its reduced autonomy, while an iPhone 11 does better at the same price and while the iPhone 12, sold 100 € more expensive, also has a much larger drums.
Is this a sign that Apple is going to ditch this iPhone size? According to Ming-Chi Kuo, this is not expected in the short term, since the 2021 range should look like two drops of water to that of 2020, with four new models on the program. But quid of the 2022 range? Note despite everything that Apple could very well keep this iPhone in its offer despite its low sales, the company has ample means to do so alongside its biggest sales.
In the meantime, if you are looking for an iPhone 12 mini, we can find some at the moment on sale: