The iPhone 12s have met with immense success since their arrival on the market. Apple CEO Tim Cook says the standard iPhone 12 is the most popular of the lineup. As expected, the Pro versions were also in high demand among consumers.
This Wednesday, April 28, 2021, Apple lifted the veil on its financial results for the first quarter of 2021. The Californian firm generated a turnover of 89.584 billion dollars, up 53.62% compared to the same period last year. Apple posted a profit of 23.630 billion dollars, up 110.06% year on year. This is the second second best quarter in the history of the brand.
Unsurprisingly, these excellent financial results largely depend on the success of the iPhone 12. Announced last October, several weeks behind Apple’s habits, the new iPhones have met with immense success. Driven by strong demand for the iPhone 12, Apple’s mobile division grossed $ 47.938 billion, i.e. an increase of 65.52% compared to early 2020.
High demand for iPhone 12 Pro and 12 Pro Max
According to Tim Cook, the most popular model in the lineup is the standard iPhone 12. “The iPhone 12 is the most popular, but we also saw very strong sales from the Pro part of the family ” Tim Cook revealed when announcing the group’s financial results.
According to a study by analysis firm CounterPoint Research, the iPhone 12 was also the best-selling smartphone in the world in January 2021, followed by the iPhone 12 Pro and Pro Max. Despite their high price, the two high-end smartphones are among the most sought-after phones on the market, ahead of mid-range devices from Xiaomi and Samsung.
Unsurprisingly, Tim Cook does not mention the iPhone 12 Mini. According to the information available, the small-sized smartphone has been shunned by consumers. Faced with this failure, Apple decided to drastically reduce the production of iPhone 12 Mini. By June 2021, the manufacturer will produce 70% less iPhone 12 Mini compared to its initial estimates. As always, however, Apple did not reveal how many iPhones were sold during the quarter.