Jaguar Land Rover has just announced the appointment of Philippe Robbrecht as Interim President of Jaguar Land Rover. He succeeds Steven De Ploey, present in this position since April 2018, the latter having decided to inject a new direction into his professional career.
Philippe Robbrecht started his career at BMW Group in Belgium in 1991. After nine years of collaboration, he then joined the Land Rover brand as Director of Marketing and Public Relations. He then held several important positions before being promoted to Head of the Brand Division in Great Britain in 2008, one of his missions being the launch of the Evoque. He was then appointed Director of Commercial Operations for the Benelux (Belgium, Holland, Luxembourg) in 2011, then he was promoted in 2017 to the Sales Department for Jaguar Land Rover Europe. In 2019, Philippe Robbrecht returned to the Benelux in charge of commercial operations, a position he held until this appointment in France. “His various experiences in the marketing, products and sales departments of Jaguar Land Rover as well as his in-depth knowledge of the various European markets ensure him a strong adaptability to the challenges of the French market” explains the brand.
For his part, Steven De Ploey has decided to take a new professional turn after more than eight years in the JLR Group, notably as Global Brand Director, Managing Director of JLR Germany, Austria and Czech Republic, and most recently (April 2018) Chairman and Managing Director general of the French subsidiary.