Infiniti is 30 – Are we lighting candles? – The Press

Infiniti is 30 years old. Yet, even after all these years, a certain fog still negates the identity of this brand. Its leaders, however, ensure that the path is all traced: offer commercial vehicles and focus on electrification. This speech is not particularly original. Virtually all manufacturers are more or less defined in this way.



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The leaders of the brand believe however that the best is yet to come. A "cut" version of its current QX50 (it will be named QX55) will soon make its first public appearance, just like a heavily revised version of the current QX60. In parallel, the brand completes the construction of three electric vehicles (two sedans and one SUV) that will not be unlike the studies Q, Qs and QX Inspiration (our photo). These models are expected within three or four years. Infiniti will be almost 35 years old.

Infiniti is 30 Are we lighting candles The - Infiniti is 30 - Are we lighting candles? - The Press

INFINITI PHOTO

The interior of the Infiniti QX80 2018. The model 2020 has been the subject of some alterations, but nothing major.

Promises for tomorrow, but today, the group's elitist brand vision raises more questions than it provides answers. She just lost her CEO in May and his stylist in August. Indeed, the French Christian Meunier left the presidency of the brand four months after taking office to join the FCA group, as a big boss of the Jeep brand. In addition, Infiniti's head stylist, Montrealer Karim Abib, took his art and pencils to Kia.

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INFINITI PHOTO

Montrealer Karim Abib is not afraid to change jobs. He left Infiniti for Kia. Similarly, he arrived at Infiniti as a defector of BMW. We see it above posing in front of his work, the coupe Infiniti Q60.

Chance or coincidence, these defections occurred almost at the same time that Nissan's luxury brand announced its withdrawal from Western Europe – to better focus its efforts on China and North America – and leaves its headquarters of Hong Kong to return to the nest, Japan.

Difficult decisions

The story does not stop here. Without flowers or crowns, Infiniti has, in the strictest intimacy, put an end to the production of the QX30, a luxury entry-level utility designed in collaboration with Daimler (Mercedes-Benz) and appeared in 2016 … This model which was to open up new prospects failed in its mission to attract new customers.

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INFINITI PHOTO

The Infiniti QX30 coupe was buried without flowers or crown.

Dealers with a decidedly Zen style shelter models that are struggling to rejuvenate themselves. For 2020, no product in the Canadian portfolio celebrates the birthday of their creator. The latter, as a gift, however, provides the entire range with a more advanced infotainment system compatible with CarPlay and Android Auto applications. We can also see here and there some alterations on the current QX80 and QX60, but nothing major.



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