Huawei’s market share in China has halved in less than a year, according to a study by Counterpoint Research. One of the reasons for this fall is the resale of the Honor brand. Vivo takes the first place on the podium, followed by Oppo. Huawei is in third place, followed by Xiaomi and Apple.
China was Huawei’s last stronghold. It was the only market where the brand still weighed enough to keep it in the Top 5 worldwide. However, without a smartphone to present and relying only on PCs and connected objects, the Asian firm is in decline, leaving the Top 5 at the start of the year. A drop that even occurs in China. According to the latest report from the Counterpoint Research institute, Huawei now represents only 16% of sales in China, while its market share exceeded 30% between the first and third quarters of 2020.
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This fall is due to two phenomena. The first is obviously its inability to procure spare parts. The second is the resale of the Honor brand, which is not counted in the 16%. Huawei is now in third position. But the brand could move to fourth position in the next quarter. Indeed, Xiaomi follows Huawei, with 15% market share.
Vivo is first in China, followed by Oppo
In first position, we find Vivo, representing 24% of the Chinese market, and Oppo, just behind, with 23% market share. The two brands therefore monopolize almost half of the Chinese market. It is considerable. Vivo’s performance in the first quarter of 2021 is even more impressive than that of Oppo. According to Counterpoint Research, Vivo’s success lies in the X60 series, launched in December 2020 and taking advantage of a photo module designed with Carl Zeiss. Vivo thus takes up the arguments of the P and the Mate.
In last position of the Top 5, you find Apple with 13% market share. The Cupertino company also benefits from the fall of Huawei. But its progression over one year is less marked. Note also the sharp drop by Apple between the fourth quarter of 2020 and the first quarter of 2021: it is a classic seasonal drop, but still very impressive.
For the rest of the year, Counterpoint Research does not venture to estimate. The design office explains in fact that it will not be the quality of the products that will play a role, but their availability in store. Indeed, given the upcoming shortages on components, the hardest part in 2021 will be to manufacture smartphones.