How Fiat wants to relaunch the Maserati icon

Nearly 400 guests from all over Europe, including 200 journalists, a show with two drummers dressed in helmets and white suits giving them false airs of Daft Punk, an audience composed by almost all Maserati models since its creation in 1914 … Despite the Covid-19 pandemic, Fiat Chrysler Automobiles (FCA) has made every effort to unveil its new “supercar”, the MC20, on Wednesday evening. The ceremony took place on the motor circuit in Modena, a city in Emilia Romagna where the trident brand is based. John Elkann, President of FCA and heir to the Agnel family …

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