Originally, Spanchat was just a study project of two Stanford University students, 22-year-old Evan Spiegel and 24-year-old Bobby Murphy. Today, this social network is considered one of the most popular, alongside giants like Instagram, Facebook, or Twitter. To get there, the teams behind Snapchat have gone to great lengths. One of the biggest milestones for Snapchat was the switch from iOS to Android.
Spotlight: Snapchat unveils a new feature inspired by TikTok
Like many new applications (Clubhouse for example), developers choose to focus on the App Store, despite Android remains the most used mobile operating system in the world. This choice therefore implies at a given moment an adaptation of the iOS application to Android. While this may seem trivial, it is a particularly complex task for a service like Snapchat.
Android, a winning bet
For a long time, the iOS version of Snapchat was considered much more reliable than the Android version. Today, things seem to have evolved since in its report for the first quarter of 2021, Snap Inc announces that for the first the number of daily users was higher on its Android version. Snapchat CEO Evan Spiegle welcomes this news and announces that it “Reflects the long-term value of the investment we made to rebuild our Android app”.
It took more than a year for the team of developers to rebuild the application in Android version. The final version will finally be rolled out in 2019. Over the past few years, the evolution of Snapchat on Android has pushed the company to invest more in new content to attract even more users. Evan Spiegle explains in particular that a Snap Original show was launched in India last March. India which, we recall, is a market largely dominated by Android.
Snapchat’s success shows that it is now, more than ever, essential to think about Android users. The Clubhouse application would also be ready to take this step very soon.