Ferrari debauchery Rocco Iannone from Pal Zileri – TN

Rocco Iannone moves from Pal Zileri to Ferrari. The Italian designer, who, since July 2017, has been driving the style of the Italian luxury brand specializing in men's clothing, has been recruited by the car manufacturer to take the creative direction of Ferrari Brand Diversification, the division specializing in the licensing and brand extension activities.

Rocco Iannone – Ferrari

Rocco Iannone, who has just taken office, will report to Nicola Boari, the director of the "Brand Diversification" division, named last year. Aged 35, he will have "the responsibility to develop the creativity, design and image of all collections of clothing and accessories man and woman brand Ferrari produced directly by the group or license", indicates the Italian company in a statement.

Originally from Catanzaro, Calabria, the designer graduated in 2006 from the Istituto Marangoni. After an experience at Dolce & Gabbana, he joined Giorgio Armani, working as a stylist for the men's line, then as director of the line Emporio Armani Red, before leaving the house to become the artistic director of Pal Zileri.

The appointment comes as Ferrari has announced on Monday, November 4, the signing of a contract with the group Giorgio Armani, and its intention to open by the end of 2020 a restaurant with the Italian star chef Massimo Bottura. In the boxes, too, the realization of theme parks. The manufacturer has thus confirmed its desire to strengthen the diversification of its activities. At the same time, the company will halve its current licenses. The goal? Move upmarket with more exclusive products made in italy.

With Giorgio Armani, there is no question of a project co-branding but production. The fashion house will produce a selection of Ferrari clothing and accessories designed by the manufacturer's in-house studio, led by Rocco Iannone, in a new office in Milan.

As Ferrari CEO Louis Camilleri explained when presenting the quarterly results, "this is a long-term agreement through which we want to raise the standards of all our products and focus on the made in Italy"And to clarify:" The value of Ferrari brand products is currently estimated at nearly 800 million euros. "This diversification should determine" 10% of the profitability of the group in seven to ten years ".

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