LG Wing Gimbal - Digital mobility: the rise and fall of Sony, Nokia and LG… - Le blog high-tech et telecom
The LG Wing in its “Gimbal” mode.

While LG on Monday announced it was shutting down its business in the smartphone market, Sony perseveres and Nokia is still trying to revive itself. What do these brands have in common? All of them were pioneers and made an enormous contribution to digital mobility …

Let’s start with LG, which has produced multiple innovative devices both in terms of design and mobile technologies, up to touch, as we recently recalled here. But now, LG is probably still having a little trouble reinventing itself in terms of design, even if it remains a leading producer of screens …

Often innovative, Korean mobiles have often presented flaws or lacks that are perhaps not so trivial. Unlike a Samsung, LG has failed to attract at the right time with the compromise and positioning expected by all … This is the harsh reality of the market …

Sony’s lack of seduction

A weak point also shared by Sony, which took over the torch from Sony Ericsson and before Sony. However, here too, whether it is Ericsson or Sony or both, it is not technological skills or strong market positions that have been lacking. Sony as an absolute digital pioneer has so much to promote, such as its photo sensors …

But it is true that Sony has always struggled to fully express this digital DNA that characterizes it, like its Xperia series, inherited from the previous joint venture. All the potentials are there, but corseted, restrained, locked in a square yoke, which does not allow the brand to reconnect with its past successes, such as the CD or the Walkman. So what will be his next smartphones unveiled by mid-April?

The painful case of Nokia …

Finally, I saved the most tragic example for last. Formerly the leader of the mobile, even of the smartphone under Symbian (it’s a question of definition), the history of Nokia is steeped in genius, arrogance and incredible pugnacity. Now in the hands of the HMD Global group, based in Espoo in Finland, as the parent brand, which continues to produce network equipment, those of the handsets are trying to be reborn under Android …

A painful rebirth after a stint at Microsoft with Windows Phones that were so promising at one time. But now, after the initial decline, the brand is struggling to regain a real positioning on the market. Sometimes it just seems like a toy in the hands of faded economists, talented marketers and decrepit advertisers: such a common banality… What will HMD hold for us on April 8?

Xavier Studer