Cadillac Lyriq to feature augmented reality heads up display - Cadillac Lyriq to feature augmented reality heads-up display

The first electric SUV from the American brand, the Cadillac Lyriq will also be one of the first to push on-board technologies even further with the presence of an augmented reality head-up display.

The Cadillac Lyriq will be the American firm's first attempt in the electric car segment. When it arrives on the market in 2023, the SUV will not stand out so much for its range (Cadillac announcing a maximum of 482 km), but for its style and on-board technologies.

A luxury brand within the General Motors group, Cadillac will provide Lyriq with all of its latest advances in comfort and technology. Thus, the American SUV will be equipped with an AKG audio system with 19 speakers, a Super Cruise hands-free driving system and a huge 33-inch curved panel. A particularly advanced heads-up display in augmented reality will also be added.

Cadillac Lyriq to feature augmented reality heads up display - Cadillac Lyriq to feature augmented reality heads-up display

Information displayed by hologram

Developed by the British company Envisics, this device will project in hologram all information dedicated to driving as well as numerous windows linked to the infotainment system. Using innovative technologies, including materials that vary the speed of light, the Lyriq will provide a three-dimensional display directly in front of the driver's field of vision, with the goal of minimizing eye movement.

Like the Volkswagen ID.3, the Cadillac Lyriq will project on the windshield a reminder of all the instrumentation data, the directions to take based on the navigation or the information from the adaptive cruise control, with in particular a locking target to monitor the behavior of the vehicle in front.

Author's opinion

A prerogative of the aeronautics industry, and in particular of fighter jets, head-up displays quickly spread to car interiors. And it was General Motors that was the first to apply the technology to automobiles in 1988, by offering equipment on board the Pontiac Grand Prix or Oldsmobile Cutlass Supreme 5e generation.

Abandoned by the American group, the system quickly found its way onto many other cars around the globe, over the years and with the slow evolution of technology. With the help of Envisics, Cadillac looks back at a piece of equipment it tried to democratize more than 30 years ago. But with the proliferation of supposedly essential information, the two entities' proposal seems to be moving away from its original goal: to access driving-related information while remaining focused on that of the road.

Except here, overinformation seems to gain the upper hand to the point of obstructing the field of vision. And even if the hands-free driving mode is activated (evidenced by the first visuals provided), the lack of vision on the road can raise many questions about safety. Cadillac and Envisics have not yet communicated on the full functionality that will be offered by this system. But the choice of the windshield to display a wealth of information is then paradoxical in a vehicle that adopts one of the largest on-board screens in the world.